Jun
20
2016
LVMH-SMU Luxury Research Conference 2016
This is the inaugural LVMH-SMU Luxury Research Conference, with more than 40 scholars from reputed global universities such as Northwestern…
May
21
2016
KEY POINTS Strategic account management (SAM) is done for strategic accounts (SA) where the accounts contribute a disproportionate share of firm…
May
14
2016
Data Analytics for Digital Products and Online Advertising
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU : Data analytics for digital products and online advertising…
Apr
21
2016
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KEY POINTS Although the newspaper platform is still the dominant media-of-choice for advertisers in Singapore, there is certainly no guarantee that…
Apr
05
2016
Mission, Myth and 'Truth': How To Make Your Brand Priceless
Where does your brand stand on the continuum between ‘material’ and ‘meaningful’? CENTRE FOR MARKETING EXCELLENCE PRESENTS TO…
Feb
22
2016
LVMH Immersion Programme 2016 (Feb)
LVMH IMMERSION PROGRAMME 2016 The fourth run since 2014, there is a total of 34 students selected to attend day 1 of the immersion programme,…
Jan
28
2016
Reinventing Business For The Future
Key Points Re-imagine business e.g. Weather Company - weather forecast company becoming a data company Value chain Every part of the value chain…
Jan
25
2016
Awakening the Green Self: How the Stakeholders Manage Sustainability Issues
Despite the widespread belief that sustainability can simultaneously improve societal welfare and corporate performance, most companies are…
Dec
11
2015
Building Brands to serve the aspirations of Myanmar People
Summary The biggest barrier for foreign brands to go into Myanmar is the staff retention. If you are managing a P&L, you can imagine…
Dec
02
2015
Marketing and Measurement in a Multi-Device World
Mobile screen is leading the way in terms of media consumption and time spent. 20% of people’s time spent on mobile is spent on a Facebook…
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