Key Points

Re-imagine business

e.g. Weather Company - weather forecast company becoming a data company

Value chain

Every part of the value chain can be affected by technology

e.g. UPS using tracking chips to tell driver which is the best route to take – cost savings

Reconnect with customers

If everyone is doing it, how do we stand out? And does this fit with our brand image?  

e.g. Tesco Korea -  grocery shopping at the train station using the mobile phone – drove up downloads of mobile app dramatically

Rebuild organization

How do you structure the P&L for e-commerce vs retail units so that they do not compete? It’s about incentive structures.

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