When: | Tuesday, Apr 04,2017 - 19:04 to Tuesday, Apr 04,2017 - 21:04 |
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
Insight-Powered Enterprise – Embedding Analytics-Driven Decision-Making at scale in Marketing
SYNOPSIS
Sutowo is an Analytics practitioner who is well-versed in customer/loyalty strategy and public policy formulation and implementation. He has deep experience in customer segmentation, predictive modelling, digital/social analytics, geospatial analytics, text analytics, campaign management, business case development and loyalty programme design and optimisation. He has led projects for organisations in Automotive, Airline, Banking, Consumer Packaged Goods, Energy, Utilities, Technology, Logistics, Healthcare, Hospitality, Insurance, Publishing, Public Service, Retail, & Telecommunications industries in Singapore, Malaysia, Indonesia, Thailand, India, Japan, Taiwan, Hong Kong & China.
past event media
When: | Wednesday, Feb 15,2017 - 20:02 to Wednesday, Feb 15,2017 - 22:02 |
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
SOCIAL and digital analytics for Marketers: CAse studies
SYNOPSIS
Prerna Pant is Co-Founder and Chief Operating Officer at Circus Social.
She has over 12 years experience in the digital marketing space in roles that have spanned digital and social media strategy, 360 marketing and data analytics. Her strengths in digital strategy and marketing have seen her in leadership roles in both agencies and in-house. She has lived and worked in over 5 countries and is an avid traveler. Prerna received her Bachelor’s in Science (BSc) Degree in Business Management from King’s College, London.
GALLERY
When: | Wednesday, Jan 11,2017 - 20:01 to Wednesday, Jan 11,2017 - 22:01 |
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
Reaching Millennials in moments that matter
SYNOPSIS
Nic has over 30 years of experience across quantitative and qualitative research all over the world. As a Baby Boomer he can bring an intergenerational perspective to the topic of Millennials along with experience researching this cohort in multiple markets.
The TNS Singapore team of graphic designers, all Millennials themselves, report to Nic. Their remit is to ensure the look and feel of TNS deliverables is of a high standard. They are also tasked with creating material that uses the latest in digital design, so they keep up to date with market trends.
Nic has lived in Singapore for 8 years and has presented at numerous conferences both here in Singapore and at other venues around the world. In doing so he has won ‘Best paper’ at conference on several occasions.
Joy has 6 years of experience across quantitative and qualitative research and digital marketing. She works extensively in the digital space, focusing on technology usage and attitudes in areas such as e-commerce, gaming, social networking, mobile apps and pay TV. She is part of the Connected Life team that runs TNS’ global syndicated digital behaviours study. She is also an alumni of TNS Academy’s Social TER (Technology Enabled Research) Training series, covering approaches on infusing social data with survey projects.
She recently presented at D3, an annual digital impact conference organized by TNS. The conference audience consisted of about 200 senior marketing people, including attendees from major tech companies such as Uber, Spotify and LINE. Her presentation focused on a millennial’s perspective of chat apps and their unique evolution in Asia.
Past Event Media
When: | Tuesday, Oct 11,2016 - 19:10 to Tuesday, Oct 11,2016 - 21:10 |
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
Building Corporate Brand Equity
SYNOPSIS
When: | Wednesday, Nov 09,2016 - 08:11 to Wednesday, Nov 09,2016 - 22:11 |
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
Music & Millennials: The Art & Science behind Engaged Listeners
SYNOPSIS
As Spotify’s Head of Markets Strategy & Operations for Asia Pacific, Asad leads the strategic planning, business operations & markets expansion for the region and supports the cross-functional and global initiatives across APAC markets. Recently, he successfully led the launch of Spotify in Indonesia
Past Event Media
When: | Friday, Sep 09,2016 - 21:09 to Friday, Sep 09,2016 - 21:09 |
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
WHAT EXACTLY IS PR THESE DAYS? HOW YOU CAN BUILD IT
SYNOPSIS
When: | Wednesday, Aug 31,2016 - 19:08 to Wednesday, Aug 31,2016 - 21:08 |
Contact: | cme@smu.edu.sg |
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
Managing a Successful Ecommerce Business
SYNOPSIS
Past Event Media
When: | Friday, Sep 30,2016 - 19:09 to Friday, Sep 30,2016 - 21:09 |
Contact: | cme@smu.edu.sg |
RSVP | https://www.regonline.com/MS2016Sept30 |
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
The Future of Advertising – A Programmatic World
SYNOPSIS
Past Event Media
When: | Thursday, Sep 15,2016 - 19:09 to Thursday, Sep 15,2016 - 21:09 |
Contact: | cme@smu.edu.sg |
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
Mobile Moves Business
SYNOPSIS
Past Event Media
When: | Wednesday, Sep 28,2016 - 19:09 to Wednesday, Sep 28,2016 - 21:09 |
Contact: | cme@smu.edu.sg |
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
Turning Silver into Retail Gold
SYNOPSIS
Past Event Media
Pagination
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