The CME will bring together faculty, executives and professionals working on marketing isuses to stimulate research and foster new dialogue to find solutions to the challenges of marketing and innovation. The focus of the CME would be on direct capability building of our students (both undergraduate and graduate), the business community (through executive education) and faculty (through intensive research and collaboration).  The CME will coordinate integrated activities in areas of research, teaching and engagement, here are some of the CME Activities: