When: | Monday, Jan 25,2016 - 18:01 to Monday, Jan 25,2016 - 19:01 |
Contact: | cme@smu.edu.sg |
RSVP | https://www.regonline.com/marketingseminar25jan2016 |
Despite the widespread belief that sustainability can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding the conditions under which their stakeholders react to these initiatives.
CENTRE FOR MARKETING EXCELLENCE IN COLLABORATION WITH LIEN CENTRE PRESENTS TO YOU :
AWAKENING THE GREEN SELF: HOW THE STAKEHOLDERS MANAGE SUSTAINABILITY ISSUES
SYNOPSIS
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