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Awakening the Green Self: How the Stakeholders Manage Sustainability Issues

When: Monday, Jan 25,2016 - 18:01 to Monday, Jan 25,2016 - 19:01
Contact: cme@smu.edu.sg
RSVP https://www.regonline.com/marketingseminar25jan2016
https://www.regonline.com/marketingseminar25jan2016

Despite the widespread belief that sustainability can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding the conditions under which their stakeholders react to these initiatives.

CENTRE FOR MARKETING EXCELLENCE IN COLLABORATION WITH LIEN CENTRE PRESENTS TO YOU :

AWAKENING THE GREEN SELF: HOW THE STAKEHOLDERS MANAGE SUSTAINABILITY ISSUES

When:
25 January 2016, Monday - 10.00 AM - 11.30 AM
Venue: School of Accountancy
60 Stamford Road, Singapore 178900
Seminar Room 3-3 (Rm 3016), Level 3
Speaker: Prof. CB Bhattacharya 
  Click here to register

SYNOPSIS

 

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