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09 October 2019
In an interview, SMU Professor of Marketing Srinivas K. Reddy, who is also the Director of SMU’s Centre for Marketing Excellence, shared his views on…
SMU Faculty co-authored and won best paper in ANZMAC 2015
11 January 2016
In December 2015, a paper co-authored by Prof. Mukherjee (Singapore Management University) and Prof. Bonfrer (University of Queensland, Australia)…
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