Summary

• The biggest barrier for foreign brands to go into Myanmar is the staff retention.

• If you are managing a P&L, you can imagine how to manage the sudden shifts in cause factors that happened.

• The digitalization is also a sudden change to adapt.

• We found it is difficult to get local authorities, and we have to ambush them for the meeting. Eventually, when we’ve gotten to know these officials, then the door is open.

• In one of our project, we have to get our people to the local villages as TV is not an option.  They don’t watch TV because of lack of electricity.

• 70% of Myanmar is rural; the word of mouth is powerful but majority of purchasers are still in the city.

• We need to make the strategic choices in accordance with the local regulations and laws.

• Myanmar is a new and exciting market. Anyone, any brand can go into Myanmar and grow.