| When: | Tuesday, Apr 05,2016 - 19:04 to Tuesday, Apr 05,2016 - 21:04 |
| Contact: | cme@smu.edu.sg |
| Website | Visit event website |
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
Mission, Myth and 'Truth': how to make Your Brand Priceless
| When: |
5 April 2016, Tuesday - 12.30pm – 2.00pm
|
|---|---|
| Venue: | 81 Victoria Street Administration Building Singapore 188065 Function Room 4.1, Level 4 |
| Speaker: | Mr. JP Kuehlwein |
SYNOPSIS
Many post-crisis consumers and most Millennial keenly differentiate between products and experiences they want to invest themselves into and necessities they want to buy as efficiently and cheaply as possible. Gone are the days where shopping per-se and accumulating ‘stuff’ provided satisfaction and status.
Where does your brand stand on the continuum between ‘material’ and ‘meaningful’? Is it where you want it to be? Or might you be stuck in the middle?
If your desired place is to be esteemed for both your product as well as what it stands for, then join us to look at and discuss what drives the sustained success of some of the best brands in this class – We call them ‘Ueber-Brands’ in our book. Brands that go beyond.
- How mission gives meaning and generates a strong buy-in
- Why myths are the superior story and create magic
- About the power of balancing the longing and belonging
- How to un-sell to seduce
- About the need for ‘truth’ and ‘living the dream’ as the answer
SPEAKER
 |
Mr. JP Kuehlwein
External Director Smith & Norbu' Behring Managing Director, Procter & Gamble
Co-author of ‘Rethinking Prestige Branding – Secrets of the Ueber-Brands’ |
|---|
Jan-Patrick (JP) Kuehlwein is a recognized strategy expert, global brand builder and accomplished marketing leader. JP has a 20 year-plus success record of translating consumer and branding insights into transformational propositions that win in the market. His broad experience spans from introducing a new-to-the-world food wrap to the US or disposable diapers to developing markets in Asia, to developing a global communication strategy for the world’s leading detergent and portfolio strategies for Beauty- and Lifestyle categories.
JP currently serves as Managing Director of Global Strategy & Innovation at Procter & Gamble and was, until January 2016, Executive Vice President of Frédéric Fekkai, a global prestige brand and fully owned subsidiary of Procter and Gamble. He is also an External Director of Smith & Norbu, a Hong Kong-based luxury optical frame maker.
JP has co-authored the bestselling book “Rethinking Prestige Branding – Secrets of the Ueber-Brands” (Kogan Page, 2015) with Wolfgang Schaefer, which analyses the success drivers behind some one hundred premium brands across industries. JP is regularly involved in consulting and public speaking across industries in English, French or German. His blog ‘Ueber-Brands’, podcast and related events are sought-after by brand builders and marketing leaders around the world.
Based out of New York City, JP is on the advisory board and a guest lecturer at the Masters Program in Cosmetics and Fragrance Marketing and Management at the prestigious Fashion Institute of Technology (FIT, NY), a advisory board member of the CMO Council and a trustee of the Marketing Science Institute (MSI, Boston).
Click here to find out more about "Rethinking Prestige Branding – Secrets of the Ueber-Brands"
Past Event Media
SUBSCRIBE TO OUR NEWSLETTER
Keep up to date with what's happening at the Singapore Management University