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Articles

Engaging the future consumer
Mr Marc Villemat, WGSN


Twitter and the Discovery Mindset
Mr Martyn U’ren, Twitter


Bling and breakfast at Tiffany’s: Refreshing a 181-year-old brand
Ms Erica Kerner, Tiffany & Co.


Cagencies: The future of creative agencies?
Mr Joshua Lee, Tribal Worldwide


Handling communications in a crisis
Mr John Bailey, Ketchum Singapore


Building a successful F&B franchise

Building a F&B Franchise
Mr Kok Keh Sin, former CEO of Yum Brands Asia


When brands fail

Branding cuts both ways
Mr Srinivas K Reddy, SMU


Glocal Warming

Green-tea Oreo cookie, anyone?
Mr Pradeep Pant, Mondelez International

 

 
 
 

 

Coke’s Secret ingredient

The power of storytelling. 
Mr Leonardo O’Grady, Coca Cola

 

 
 
 
 
 

Why The Dog Ate My Newspaper

Mr Geoff Tan, Singapore Press Holdings

 

 

 
 

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