Opportunities of Luxury Retail in a Digital World
23 September 2016
Luxury brands need to better understand their customer base and take advantage of social media, says SMU marketing professor Srinivas Reddy “…
Quenching Desire Through Entry-Level Brands
04 August 2016
Marketing Professor Vanessa Patrick-Ralhan recently earned the Best Paper Award at the Singapore Management University Asian Luxury Branding…
LVMH is upbeat about thriving in Asia’s markets amid volatility
26 June 2016
Asia represents almost one-third of LVMH’s sales; it continues to promise and drive growth opportunities TOP luxury brand, Moet Hennessy…
Brand Management (October 2015)
17 December 2015
The 1st run of the MBA Brand Management class from 12 – 16 October 2015 was conducted by Visiting Associate Professor Dr Mark Ritson. The…
17 December 2015
The first ever research retreat session held on the 8th May 2014. This is attended by key LVMH representatives, Ian Hardie (Learning Director, LVMH…
Official Signing (February 2014)
17 December 2015
Singapore Management University (SMU) and LVMH has established a five year strategic partnership via the new LVMH-SMU Asia Luxury Brand Research…
LV Supply Chain Case Competition
25 November 2015
From left to right: First row (winners): Mr. Pavanpal Singh, Mr. Darryl Keith, Mr. Jeremy Nadado, Ms. Olena Sukhina, Ms. Feifei Qiao, Ms. Yin Lam…
SUBSCRIBE TO OUR NEWSLETTER
Keep up to date with what's happening at the Singapore Management University