SMU Assistant Professor of Marketing (Practice) and ISES Academic Director Marcus Lee said that it is becoming increasingly important for retailers to focus on building their brands and getting a good reputation. SMU Lecturer of Marketing and Associate Director of the Talent Development for LVMH-SMU Luxury Brand Initiative, Geoffrey da Silva, said that for good customer service to evolve in Singapore, both customers and staff need to create a good culture in the retail environment first.
Link:
https://www.smu.edu.sg/sites/default/files/smu/news_room/smu_in_the_news/2015/ju...