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Programmes

Delivering Customer Experiences in a Disrupted World

Make customer-centricity the key differentiator in driving business performances.

Join our SMU Advanced Certificates in Service Leadership & Innovation / Service Strategy & Management today!

Advanced Data Analytics: Making Better Customer Decisions Using Analytics (Competency Development)
Advanced Data Analytics: Making Better Customer Decisions Using Analytics (Competency Development)
Smart Tech
Applying Smart Tech in a Smart Way: The Right Approach to Digital Transformation
Business Processes: Service Excellence In Operations Strategy
Business Processes: Service Excellence In Operations Strategy
Create and Deliver a Winning Pitch: Techniques for Business Presentations (for Service Sector)
Create and Deliver a Winning Pitch: Techniques for Business Presentations (for Service Sector)
Customer Loyalty: Gaining Consumer Insights from Behavioural and Data Science
Customer Loyalty: Gaining Insights from Consumer Psychology and Behavioural Science
Data Analytics: Harnessing Data for Quality Service Delivery, Value Enhancement & Outcomes
Data Analytics: Harnessing Data for Quality Service Delivery, Value Enhancement & Outcomes
Design Thinking: Designing a Competitive Customer Experience
Design Thinking: Designing a Competitive Customer Experience
Prototyping
Design Thinking: Prototyping for Digital Experiences
Digital Outreach: Marketing to the Digital Consumer
Digital Outreach: Marketing to the Digital Consumer
Digital Strategy: Building Digital Capabilities to Transform Customer Experiences
Digital Strategy: Building Digital Capabilities to Transform Customer Experiences
Digital Transformation - Building the Digital Brand Experience for your Business
Digital Transformation - Building the Digital Brand Experience for your Business
Empathy at Work: Building an Empathic Organisational Culture (for Service Sector)
Empathy at Work: Building an Empathic Organisational Culture (for Service Sector)
Employee Engagement & Change Management: Building an Agile Customer Centric Culture
Employee Engagement & Change Management: Building an Agile Customer Centric Culture
essential thinking
Essential Thinking : Adopting A Growth Mindset for Critical Thinking and Problem Solving in the Digital Age
Human Capital Leadership: Leading a Digital-Ready Workforce for Customer Centricity
Human Capital Leadership: Leading a Digital-Ready Workforce for Customer Centricity
Machine Learning
Machine Learning for Digital Customer Insights: How to Perform Predictive Analytics and Deploy to Interactive Dashboards
Service Management: Strategies for Negotiation and Communication
Service Management: Strategies for Negotiation and Communication
Strategic Communications: Crisis Management in Service Delivery
Strategic Communications: Crisis Management in Service Delivery

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