Pathway to CSISG Insights
The annual ISE Corporate Membership caters to companies measured in the CSISG national study. It provides measured companies with in-depth information about the data obtained from the CSISG study and acts as a performance yardstick against competitors, as well as companies outside of their industries.
MEMBERSHIP BENEFITS
CSISG BENCHMARKING REPORT
This Report benchmarks the Member's performance against other companies measured in the CSISG national study in the same sub-sector, provides trend information of their performance over time, as well as predictive analytics that identifies the driver(s) that impact(s) customer satisfaction and its outcomes. Customers’ verbatim comments, additional analysis of industry specific attributes and touchpoint performance will also be included, where available.
Attributes refer to key operational aspects of a service proposition such as staff empathy, brand perception, tangibles, etc. Touchpoints refer to customer contact channels such as contact centre, mobile app, counter service, etc.
Availability of the Report is dependent on the CSISG sector results release schedule.
ADDITIONAL ANALYSIS
The Member can select three CSISG-measured companies outside of their measured sub-sector for cross-industry comparison.
The ISE Research Team will also work with the Member to provide supplemental insights. The Member may select additional research analysis or data such as:
- An additional three CSISG-measured companies for comparison, or
- An additional data cut from the Member’s most recent CSISG dataset, or
- An additional custom question; see “Customised Questions”.
CUSTOMISED QUESTIONS
Members will have the option to add up to three questions for survey respondents answering about the Member’s company in the next relevant fieldwork period of the CSISG national study. This affords Member companies a unique nationwide reach to survey its customers.
These customised questions may also serve to enrich the core CSISG questionnaire, enabling more nuanced, business-specific insights for Members. Respondents recruited to answer about the Member’s company will answer these additional questions.
BRANDING
Members will be allowed the exclusive use of the CSISG branding in their communication materials (e.g., marketing collaterals, print advertisements). Use of CSISG branding must be in accordance with the Communications User Guidelines.
MEMEBERSHIP FEES
The annual membership fee is S$22,000, excluding GST.
