May
15
2015
Best Practices In Brand Building
Effective marketing should change human behavior. What can we take away from all this as marketers: Work with creative Blend the online/…
Apr
10
2015
How To Start An Ecommerce Business In Asia
It's no secret that online commerce in Asia is a massive opportunity, but how can you get started and tap this lucrative online market?…
Apr
07
2015
From Mistakes to Masters: Managing Social Media to Add Real Value
How to remedy each one in order to better engage audiences and add bottom-line brand value. CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU…
Mar
27
2015
LVMH Career Seminar 2015 SMU and LVMH has established a five year strategic partnership via the new LVMH-SMU Asia Luxury Brand Research Initiative,…
Mar
11
2015
The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun
It's no secret that online commerce in Asia is a massive opportunity, but how can you get started and tap this lucrative online market?…
Mar
11
2015
Dynamic pricing can have practical uses such as controlling traffic flow e.g. Atlanta highway toll roads, price change by speed of travel. For…
Feb
13
2015
How are Shopper & Consumer Behaviour Changing? CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU : SHOPPER MARKETING EXPOSED: WHY IS IT…
Feb
06
2015
From Mad Men to Math Men – The Transformation of the Advertising Industry As We Know It
More than 50% of web advertising is bought via software applications and high tech. CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU : FROM…
Jan
20
2015
Twitter Is Not A Strategy : Rediscovering The Art of Brand Marketing
Fearlessly going against the grain, Twitter is not a strategy. CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU : TWITTER IS NOT A STRATEGY…
Jan
14
2015
Crisis Communications in the age of social media
Social Media has transformed the media landscape and intensified the challenge of responding to a fast-moving crisis situation. CENTRE FOR…
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