Rohit brings deep expertise in the online marketing industry gained from years of experience at Google.  He joined Google in 2007, where he began as Industry Manager for Google’s automotive team.  Later, he was a founding member of Google’s EMEA Ad Exchange team, leading the commercialization of the project and bring real-time bidding (RTB) technology to the market place in early 2010.  In this role he helped to manage buyers, networks, retargeters, demand-side platforms, agencies and advertisers in the UK, Nordics, Eastern Europe and emerging markets.  Immediately prior to joining Sociomantic, Rohit ran his own Ad Technology advisory business.  He holds a degree in Economics from University of Madras in India and a Master’s degree from the London School of Economics.  Today Rohit leads the growth and development of Sociomantic across Asia, helping to deliver cross-device dynamic display campaigns to eCommerce advertiser in the region.  Read more on his appointment on TechCrunch.