| When: | Friday, Feb 13,2015 - 08:02 to Friday, Feb 13,2015 - 08:02 |
How are Shopper & Consumer Behaviour Changing?
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
SHOPPER MARKETING EXPOSED: WHY IS IT THE FASTEST GROWING MARKETING DISCIPLINE & MOST MISUNDERSTOOD
| When: |
13 february 2015, Friday - 12.30pm – 2.00pm
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| Venue: | Lee Kong Chian School of Business 50 Stamford Road, Singapore 178899 Seminar Room 3.6, Level 3 |
| Speaker: | Mr. John J Steere |
SYNOPSIS
Highlights:
- What is Shopper Marketing? Many definitions but only one truth; Understanding Shopping Behavior.
- Dispelling the Path To Purchase Myths; How to Effectively Influence Purchase Behavior.
- How are Shopper & Consumer Behaviour Changing?
- The Phyigital (Physical and Digital) Retail Evolution.
- Sharing Asia & Global Best Practices from Some of the Biggest Brands.
SPEAKER
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Mr. John J Steere
Managing Director
Vivid Brand Communications Pte Ltd |
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John has twenty-five years of marketing, management and business development experience on the client and agency side. Most recently he was CMO of McCann China and held a concurrent role as Managing Director of Momentum China (shopper/activation agency). Prior to that he was Asia Pacific Managing Director at Saatchi X based in Guangzhou where he transformed the agency by effectively implementing behavioral insight methodologies and path to purchase models for clients such as P&G, Coca Cola, Nestle and LG.
Steere is a successful entrepreneur having founded three agencies and selling one. He held client management positions at AT&T, Gartner and Visa International where he was responsible for all marketing in South East Asia & India. Prior to Visa, John was Managing Director for DDB China.
John has proven expertise in managing regional operations, identifying key market opportunities and cultivating strategic business partnerships. His career covers a diverse range of marketing disciplines which include; Digital, Brand Advertising Shopper Marketing, Public Relations, Activation, Experiential, Retail Design, Multicultural and Media.
John was born in Vietnam to a Chinese mother and an American diplomat father. He grew up a true international person, living/working in Singapore, Taiwan, Hong Kong, China, Japan, Pakistan, Thailand and Germany With a BA in Modern Chinese History & Politics from the University of Washington, he began his career in teaching at the Sichuan Institute of Foreign Languages in Chongqing. He speaks Mandarin, his wife is Singaporean and they have 3 children (not in that order of importance).
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