CB Bhattacharya is the Pietro Ferrero Chair of Sustainability and the Director of the Center for Sustainable Business at ESMT European School of Management and Technology in Berlin, Germany. He is a world renowned expert in business strategy innovation aimed at increasing both business and social value. His research and teaching focuses specifically on how companies can use underleveraged “intangible assets” such as corporate identity, reputation, corporate social responsibility and sustainability to strengthen stakeholder relationships and drive firm market value.

Prof. Bhattacharya has published over 100 articles and has over 13,000 citations per Google Scholar. He is coauthor of the book Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value and co-editor of the book Global Challenges in Responsible Business, both published by Cambridge University Press. He has served on the Editorial Review Boards and served as Editor of special issues of many leading international publications. Prof. Bhattacharya is the founder of the Center for Sustainable Business as well as the ESMT Sustainable Business Roundtable, a forum with more than 20 multinational members, aimed at discussing opportunities and challenges in mainstreaming sustainability practices within organizations. In 2007 he started the Stakeholder Marketing Consortium with support from the Aspen Institute. As an expert in corporate responsibility and sustainability, he is often interviewed and quoted in publications such as Business Week, Forbes, Financial Times, Newsweek, The New York Times and The Economist and on TV stations such as Times Now, CBS and PBS. He frequently delivers keynote speeches or brings in his insights as a panelist at company, industry, and academic conferences and conventions.

He received his PhD in Marketing from the Wharton School of the University of Pennsylvania in 1993, his MBA from the Indian Institute of Management in 1984 and his Bachelors (with Honors in Economics) from St. Stephens College, Delhi in 1982. Before joining ESMT in 2009, he was the Everett W. Lord Distinguished Scholar and Professor of Marketing at the School of Management at Boston University. Before joining Boston University, he was on the faculty at the Goizueta Business School, Emory University. Prior to his PhD, he worked for three years as a Product Manager in Reckitt Benckiser plc.

Simrat Sawhney leads client partnerships for Facebook's Travel vertical in South East Asia and works with brands across online travel agencies, airlines, accommodation and hospitality companies, and new-age commuting apps on their Facebook & Instagram marketing strategies. Prior to her current role, Sawhney led the E-Commerce vertical for the India market and worked with the largest online retailers in the country to help them achieve their business objectives on Facebook. She is responsible for advising brands on efficiently building brand awareness and driving customer acquisition and retention by using Facebook and Instagram’s suite of marketing solutions.

Prior to joining Facebook, Sawhney worked as a consultant at Brand Karma and has a wealth of experience advising luxury, travel and hospitality brands on online reputation management and brand strategy.

Neil is the founder of TapestryWorks, helping clients to weave richer connections between people and brands. Neil is also an Associate Fellow of the Institute on Asian Consumer Insight and the author of Brand esSense published by Kogan Page in 2013. He worked for Cadbury Schweppes for more than 10 years in R&D and sensory research, before moving to Asia with AMI (later Synovate) to manage their Asia Pacific innovation practice. Neil set up TapestryWorks in 2010, and has lived in UK, Indonesia, China and Singapore. He has a doctorate in consumer psychology and sensory science and loves travelling, reading detective novels and sharing ideas.

As Executive Director at Interbrand Singapore Tristan manages the strategy practice and leads brand efforts for a broad range of clients.

Particularly interested in brand architecture and customer experience, Tristan is always looking to drive connections between strategy and execution to grow strong brands.

Tristan has over 12 years experience in marketing communications working with leading organizations in Europe, the U.S. and Asia. He began his career as a WPP Marketing Fellow where he worked at Ogilvy and Millward Brown. His experience spans market research, planning and brand consultancy. Tristan holds a degree in Modern and Medieval Languages from Cambridge University where he studied Russian and French.

Puneet Narang is Vice President Marketing, Asia Pacific for Mondelez International. He is responsible for driving the growth of the gum and candy categories.

With over 20 years of experience in the FMCG, Consumer Healthcare (OTC) and Advertising and Market Research industries in both developed and emerging markets, Puneet is an internationally experienced marketing professional specializing in Global Marketing, Brand Strategy, Product Innovation, Consumer Insights and Marketing Communications. He has launched over 30 new products and numerous successful advertising campaigns while working for blue chip companies such as Mondelez, Reckitt Benckiser, Pfizer Consumer Health and SmithKline Beecham (now GSK).

Puneet previously served as Marketing Director for Reckitt Benckiser Turkey, where he managed a wide portfolio spread across multiple categories in both FMCG and Consumer Healthcare. Puneet has also worked for Reckitt Benckiser in Ireland, as Marketing Director (2006-2009); in the UK, as a Global Brand Marketing Manager (for Vanish) (2004-2006); and in Australia, as Regional Category Manager – Health & Personal Care (2002-2004). He previously held roles as Category Manager for Pfizer Consumer Health, Sydney, and as Account Director for FCB Ulka Advertising, New Delhi.

Puneet holds an MBA from The Indian Institute of Management, Calcutta, and a Bachelor of Mechanical Engineering from Delhi College of Engineering. He is a former member of the Marketing Faculty at The Institute of Management Technology, Ghaziabad, India.