Centre For Marketing Excellence presents to you :

Insight-Powered Enterprise – Embedding Analytics-Driven Decision-Making at scale in Marketing

SYNOPSIS

In almost every industry and in almost every part of the world, companies are tapping into the power of analytics. They are striving to become insight-powered enterprises, defined by culture where data-driven insights are leveraged to support decisions at all levels within the enterprise. Many companies, however, have invested heavily in analytics, only to experience disappointing results and less-than-expected returns on these investments (ROI). In this talk, the speaker will share the case studies across different industries where companies succeed in sustaining their marketing analytics initiatives and bring the concepts to life through demos.

Registration is on first-come-first-serve basis. We regret to inform that only registered attendees will be allowed entry. Walk-in on actual day will not be entertained.

Please register online here.

Speaker

Sutowo is an Analytics practitioner who is well-versed in customer/loyalty strategy and public policy formulation and implementation. He has deep experience in customer segmentation, predictive modelling, digital/social analytics, geospatial analytics, text analytics, campaign management, business case development and loyalty programme design and optimisation. He has led projects for organisations in Automotive, Airline, Banking, Consumer Packaged Goods, Energy, Utilities, Technology, Logistics, Healthcare, Hospitality, Insurance, Publishing, Public Service, Retail, & Telecommunications industries in Singapore, Malaysia, Indonesia, Thailand, India, Japan, Taiwan, Hong Kong & China.