| When: | Friday, Sep 05,2014 - 07:09 to Friday, Sep 05,2014 - 07:09 |
At one side there are the traditional ways and means of marketing including events, tradeshows, tele-marketing and on the other side the new age tools like Tumblr, Facebook, LinkedIn, Big Data analytics, inbound and web platforms etc.
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
ACHIEVING THE IDEAL MARKETING MIX IN B2B SPACE
| When: |
5 September 2014, Friday- 12.30pm – 2.00pm
|
|---|---|
| Venue: |
Lee Kong Chian School of Business |
| Speaker: | Mr. Saurabh Singhal |
SYNOPSIS
Marketing is a continuously evolving function. A modern marketer is faced with the challenges of merging technology, data and analytics into the creative aspects of the function. The roles of the CMO and CIO are merging. This is like the marriage of the left brain and the right brain.
All this evolution has led to the rapid expansion of the marketer’s menu of activities to choose from and prioritize. At one side there are the traditional ways and means of marketing including events, tradeshows, tele-marketing and on the other side the new age tools like Tumblr, Facebook, LinkedIn, Big Data analytics, inbound and web platforms etc.
While the menu has expanded, the resources and budgets have not increased at the same pace. Hence, it is of utmost importance to the marketer to be able to prioritize and create a Marketing mix that works for his organization situation.
This session aims to provide some practical tips on choosing the ideal marketing mix in the B2B high-tech space. The session will take a step by step approach on the process and considerations to achieve the right mix.
SPEAKER
|
Mr Saurabh Singhal
Regional Director of Marketing, APAC
Jabra |
Saurabh Singhal, is the Regional Director of Marketing, APAC for Jabra. With over 14 years of IT industry experience, Saurabh has held several leadership positions in leading IT multinational companies.
Saurabh previously held various marketing and strategy roles at Juniper, Avaya, Cisco, and Microsoft where he worked in Global and country roles to help bring new products and solutions to market, setup and build new businesses and create partner growth strategies.
He is an electronics engineer by training and an MBA in Marketing and Business Strategy from Indian Institute of Management, Ahmedabad (IIM-A), and a Stanford certified Program Manager.
| When: | Thursday, Sep 11,2014 - 07:09 to Thursday, Sep 11,2014 - 07:09 |
Sponsorship and branded content is a USD3.3billion industry in Asia and it’s growing faster than traditional advertising.
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
SPONSORSHIP AND BRANDED CONTENT IN THE MODERN BRAND COMMUNICATIONS LANDSCAPE
| When: |
8 September 2014, Thursday- 12.30pm – 2.00pm
|
|---|---|
| Venue: |
Lee Kong Chian School of Business |
| Speaker: | Mr. Ben Heyhoe Flint |
SYNOPSIS
Sponsorship and branded content is a USD3.3billion industry in Asia and it’s growing faster than traditional advertising. We know that it’s a trickier communications discipline than traditional paid media, but the easiest path is not always the correct path and complexity is not a valid reason to ignore a fast-growing and - arguably - more exciting medium.
►What is Sponsorship... vs. other communications?
►What can it look like - content, celebrity, event, etc
►What does it deliver - the benefits
►How does it deliver - i.e. HOW does it engage consumers?
►The problem with Sponsorship today
►The 6 habits of effective Sponsorship Practitioners
SPEAKER
|
Mr Ben Heyhoe Flint
CEO & Founder
ASN |
Ben is the founder of ASN, a market intelligence service for the Branded Content and Sponsorship industries in Asia, which he began building in 2005.
He is recognised as an experienced practitioner and commentator in the Branded Entertainment industry after 13 years in Asia, leading teams at Omnicom Media Group (OMG), Ogilvy & Mather (WPP) and other independents such as Repucom and World Sport Group.
His experience covers almost all facets of the business: strategic consulting (e.g. SingTel’s sponsorship of the Singapore F1 Grand Prix), content creation (e.g. Health Promotion Board’s “Click” drama), research (e.g. global ROI measurement of F1Rocks), activation (e.g. AIG’s sponsorship of Manchester United across 21 Asian markets), rights representation & event management (Asian Tour) and talent management (Davie Brown Entertainment, IMG).
Away from the office, Ben is usually seen chasing after his 2 young sons. Otherwise, like his cricketing parents, he plays or watches anything involving a bat and ball, loves reading and cryptic crosswords. He has been a freelance TV presenter with Fox Sports and AXN and is a regular industry commentator in mainstream media and conferences.
| When: | Monday, Sep 29,2014 - 07:09 to Friday, May 29,2015 - 22:05 |
It has almost become fashionable to say that advertising as we know it is dead.
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
OLD RULES IN A NEW WORLD - HOW BRANDS ENGAGE WITH TODAY'S CONNECTED CONSUMERS
| When: |
29 September 2014, Monday- 12.30pm – 2.00pm
|
|---|---|
| Venue: |
School of Accountancy |
| Speaker: | Mr. Ramesh Kumar |
SYNOPSIS
The communication landscape has changed dramatically in the last decade or so, and brand building isn’t what it used to be. It has almost become fashionable to say that advertising as we know it is dead. We now live in a connected world, where one tweet can change the fortunes of a brand more than a multi-million dollar campaign can ever hope to. The old rules simply don’t apply.
Or do they? Is the marketing and communication world committing a grave sin by mixing up the trees for the woods and throwing out the baby with the bath water? Is there anything really eternal about the fundamental tenets of brand building?
Let’s take a journey to understand how the most successful brands of today are connecting with their audiences, and learn what lies beneath these successful engagements. From this, we shall together deduce if old rules are indeed dead. Or if they just need to be applied differently.
SPEAKER
|
Mr Ramesh Kumar
Regional Planning Director
Leo Burnett Singapore |
Ramesh has been in the business of building brands for nearly 18 years now, working across FMCG, Consumer Durables, Technology, Fashion & Lifestyle, Media & Entertainment, Financial Products and Education. In his current role at Leo Burnett, he leads the strategy planning initiatives for Samsung across Asia Pacific.
Ramesh moved to this role from Ogilvy Singapore, where he was the global strategy lead on Castrol [Magnatec and Power One] and the ASEAN strategy lead for Philips. Prior to this, he was with Ogilvy in Bangalore, where he worked on a range of leader & challenger brands in the Indian marketplace.
Ramesh is a multiple winner at the Effies - the gold standard for effectiveness of communication – in Singapore and India. He is deeply interested in the consumers of the moment – the youth – and has led many thought leadership projects to understand this very elusive segment. He spends his spare time trying to understand more about behavioural economics, an area of personal interest.
Ramesh is happily married to Srividya Gopalakrishnan, Managing Director at American Appraisal, Singapore. They are blessed with two daughters – Tanya & Tvisha.
| When: | Tuesday, Nov 11,2014 - 08:11 to Tuesday, Nov 11,2014 - 08:11 |
All the three skills (managerial, life and leadership), when interwoven, will spin a totally different meaning of success in one’s life.
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
BOOK LAUnch: MANAGE, LIVE & LEAD
| When: |
11 November 2014, Tuesday, 5.30pm – 7.30pm
|
|---|---|
| Venue: |
University Lounge, |
| Speaker: | Mr. Venkat Changavalli |
SYNOPSIS
All of us know how to manage successfully with our qualifications, but only some of us grow to become successful leaders. My conviction is that only few can proudly say that they also lived successfully.
The central message of this book is:
If you manage better, you will be able to live better and get an opportunity to lead. If you lead better, you will help others manage better. They will in turn lead a better life and get an opportunity to lead. Thus, it is an upward spiral contributing to the country’s growth through continual managing, living and leading across generations.
This book will not just inspire you on how to nurture and develop managerial and leadership abilities but will also signify how important it is to cement these skills with life skills. All the three skills (managerial, life and leadership), when interwoven, will spin a totally different meaning of success in one’s life, producing wholesome experience and a true sense of satisfaction, an aspiration that eludes many.s.
SPEAKER
|
Mr Venkat Changavalli
Leadership Mentor, Management Consultant, Trainer,
Inspirational Speaker, and Author |
Few can imagine the drive, dynamism, imagination and care that go behind saving five hundred thousand lives. Emergency Management and Research Institute (EMRI) achieved this unbelievable feat in 6 years between 2005 and 2011. And the man who led an army of professionals and managers in the war to save humanity, from the frontlines, is Venkat Changavalli.
A graduate of National Institute of Technology, Warangal and of Indian Institute of Management, Ahmedabad, he has traversed the boardrooms of corporate India and the dusty roads of village India with equal ease in a career spanning four decades. He was trained by the greatest minds at Wharton, IMD, LBS, Harvard and Columbia Business Schools. A top notch management consultant, leadership mentor and trainer for industry and management institutes. An author of a book “Manage, Live and Lead” an inspirational guide for Managers, Students and Citizens, written in a lucid style.
| When: | Wednesday, Jan 14,2015 - 08:01 to Wednesday, Jan 14,2015 - 08:01 |
Social Media has transformed the media landscape and intensified the challenge of responding to a fast-moving crisis situation.
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
CRISIS COMMUNICATION IN THE AGE OF SOCIAL MEDIA
| When: |
14 January 2015, Wednesday - 12.30pm – 2.00pm
|
|---|---|
| Venue: | Administration Building 81 Victoria Street, Singapore 188065 Function Room 4.1, Level 4 |
| Speaker: | Mr. John Bailey |
SYNOPSIS
How has the advent of social media changed the way we react to crises? John Bailey, Managing Director of Ketchum Singapore shares his experiences managing various communication crises. This presentation outlines the basic principles of crisis management and crisis communications, and discusses how the development of Social Media has transformed the media landscape and intensified the challenge of responding to a fast-moving crisis situation. It includes examples from the speaker’s personal experience of working with more than 50 airlines and numerous other clients around the world. This includes being involved in the response to the 2004 Asian Tsunami and several aircraft accidents. Most recently, he has worked with Malaysia Airlines after the disappearance of flight MH370 in March 2014.
SPEAKER
| Mr. John Bailey
Managing Director
Ketchum Singapore |
John Bailey opened Ketchum’s Singapore office (then known as ICON International Communications) in May 2005 and offers an unrivalled breadth of international experience, having worked in more than 50 countries in a 27-year career as a Public Relations practitioner and journalist. John moved to Singapore from Geneva, Switzerland, where he launched the successful IATA Crisis Communications consultancy service for the International Air Transport Association.
At IATA, John played a pivotal role in developing and propagating “best practice” in crisis communications for the global airline industry, working up to CEO and senior executive level with clients including Airbus, Air Canada, Austrian Airlines, British Airways, Canadian Airlines, Embraer, Lufthansa, SAS Scandinavian Airlines, SkyTeam, Star Alliance and Virgin Atlantic Airways. He has also been involved in the response to seven airline accidents and the December 2004 Indian Ocean Tsunami.
John continues to provide crisis management and crisis communication consultancy services to clients across the region, and globally, including airlines, hotel groups and major companies involved in logistics, manufacturing and financial services. In 2012 he was engaged by IATA to create the first guidelines on “Crisis Communications in the Age of Social Media” for the aviation industry.
John was previously a newspaper, magazine and wire service journalist in the UK, the United States and Singapore, where he opened the first regional bureau for the leading aerospace weekly Flight International.
EVENT VIDEO
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OR
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| When: | Tuesday, Jan 20,2015 - 08:01 to Tuesday, Jan 20,2015 - 08:01 |
Fearlessly going against the grain, Twitter is not a strategy.
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
TWITTER IS NOT A STRATEGY : REDISCOVERING THE ART OF BRAND MARKETING
| When: |
20 January 2015, Tuesday - 12.30pm – 2.00pm
|
|---|---|
| Venue: | Administration Building 81 Victoria Street, Singapore 188065 Function Room 4.1, Level 4 |
| Speaker: | Mr. Tom DOctoroff |
SYNOPSIS
Today’s digital frenzy has led many to declare that advertising is dead… or should be, but were they wrong? Seduced by the flash of the new and all the talk about “Big Data”, brands have shifted focus from advertising to digital marketing in fear of being labeled “traditional” (or worse yet, “obsolete”). The result is often a backfire: without a clear brand proposition and creative execution—the timeless foundations of good advertising—the latest videos, social media feeds and apps are failing to inspire purchases or brand loyalty.
Fearlessly going against the grain, TWITTER IS NOT A STRATEGY by JWT’s Asia CEO. For more information, visit : http://www.twitterisnotastrategy.com.
SPEAKER
| Mr. Tom Doctoroff
APAC CEO
J. Walter Thompson |
Tom Doctoroff is Asia CEO for J. Walter Thompson, and the author of two previous bestselling books: Billions and What Chinese Want. He has appeared regularly on CNBC, NBC, Bloomberg, and National Public Radio, as well as in the Financial Times, Bloomberg BusinessWeek, The Wall Street Journal, and The New York Times. He lives in Shanghai and regularly travels throughout Asia.
EVENT VIDEO
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OR
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| When: | Friday, Feb 06,2015 - 08:02 to Friday, Feb 06,2015 - 08:02 |
More than 50% of web advertising is bought via software applications and high tech.
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
FROM MAD MEN TO MATH MEN - THE TRANSFORMATION OF THE ADVERTISING INDUSTRY AS WE KNOW IT
| When: |
6 February 2015, Friday - 12.30pm – 2.00pm
|
|---|---|
| Venue: | Lee Kong Chian School of Business 50 Stamford Road, Singapore 178899 Seminar Room 3.6, Level 3 |
| Speaker: | Mr. Rohit Kumar |
SYNOPSIS
Advertising has truly changed - creativity and story-telling are no longer the only skills required to succeed in this industry.
21st century marketing is all about numbers with technology playing an increasing role in the modern day CMOs life. This session will look into the various advancements that have resulted in the automation of buying and selling of advertising across nearly every digital channel. Large liquid "advertising exchanges" have created a spot market for advertising enabling marketers to make advertising decisions in real time. This has infused a deep sense of accountability & measurability into marketing and a previously unseen level of precision in terms of targeting. The industry is truly at a tipping point - measured by dollars, today more than 50% of web advertising is bought via software applications and high tech - that figure will only increase in the coming years with channels like TV and Outdoor Media best placed to benefit from these advancements.
Advertising today may have created opportunities far beyond the imagination of Don Draper - however one thing is clear: the lines between Mad Men and Math Men have definitely begin to get blurry - join us to learn more.
SPEAKER
| Mr. Rohit Kumar
Managing Director - Asia Pacific.
Sociomantic Labs |
Rohit brings deep expertise in the online marketing industry gained from years of experience at Google. He joined Google in 2007, where he began as Industry Manager for Google’s automotive team. Later, he was a founding member of Google’s EMEA Ad Exchange team, leading the commercialization of the project and bring real-time bidding (RTB) technology to the market place in early 2010. In this role he helped to manage buyers, networks, retargeters, demand-side platforms, agencies and advertisers in the UK, Nordics, Eastern Europe and emerging markets. Immediately prior to joining Sociomantic, Rohit ran his own Ad Technology advisory business. He holds a degree in Economics from University of Madras in India and a Master’s degree from the London School of Economics. Today Rohit leads the growth and development of Sociomantic across Asia, helping to deliver cross-device dynamic display campaigns to eCommerce advertiser in the region. Read more on his appointment on TechCrunch.
EVENT VIDEO
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OR
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| When: | Friday, Feb 13,2015 - 08:02 to Friday, Feb 13,2015 - 08:02 |
How are Shopper & Consumer Behaviour Changing?
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
SHOPPER MARKETING EXPOSED: WHY IS IT THE FASTEST GROWING MARKETING DISCIPLINE & MOST MISUNDERSTOOD
| When: |
13 february 2015, Friday - 12.30pm – 2.00pm
|
|---|---|
| Venue: | Lee Kong Chian School of Business 50 Stamford Road, Singapore 178899 Seminar Room 3.6, Level 3 |
| Speaker: | Mr. John J Steere |
SYNOPSIS
Highlights:
- What is Shopper Marketing? Many definitions but only one truth; Understanding Shopping Behavior.
- Dispelling the Path To Purchase Myths; How to Effectively Influence Purchase Behavior.
- How are Shopper & Consumer Behaviour Changing?
- The Phyigital (Physical and Digital) Retail Evolution.
- Sharing Asia & Global Best Practices from Some of the Biggest Brands.
SPEAKER
.jpg) |
Mr. John J Steere
Managing Director
Vivid Brand Communications Pte Ltd |
|---|
John has twenty-five years of marketing, management and business development experience on the client and agency side. Most recently he was CMO of McCann China and held a concurrent role as Managing Director of Momentum China (shopper/activation agency). Prior to that he was Asia Pacific Managing Director at Saatchi X based in Guangzhou where he transformed the agency by effectively implementing behavioral insight methodologies and path to purchase models for clients such as P&G, Coca Cola, Nestle and LG.
Steere is a successful entrepreneur having founded three agencies and selling one. He held client management positions at AT&T, Gartner and Visa International where he was responsible for all marketing in South East Asia & India. Prior to Visa, John was Managing Director for DDB China.
John has proven expertise in managing regional operations, identifying key market opportunities and cultivating strategic business partnerships. His career covers a diverse range of marketing disciplines which include; Digital, Brand Advertising Shopper Marketing, Public Relations, Activation, Experiential, Retail Design, Multicultural and Media.
John was born in Vietnam to a Chinese mother and an American diplomat father. He grew up a true international person, living/working in Singapore, Taiwan, Hong Kong, China, Japan, Pakistan, Thailand and Germany With a BA in Modern Chinese History & Politics from the University of Washington, he began his career in teaching at the Sichuan Institute of Foreign Languages in Chongqing. He speaks Mandarin, his wife is Singaporean and they have 3 children (not in that order of importance).
| When: | Tuesday, Apr 07,2015 - 07:04 to Tuesday, Apr 07,2015 - 18:04 |
How to remedy each one in order to better engage audiences and add bottom-line brand value.
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
From Mistakes to Masters: Managing Social Media to Add Real Value
| When: |
7 April 2015, Tuesday - 12.30pm – 2.00pm
|
|---|---|
| Venue: | Administration Building 81 Victoria Street, Singapore 188065 Function Room 4.2, Level 4 |
| Speaker: | Mr. Simon Kemp |
SYNOPSIS
We Are Social's Simon Kemp takes us through the 3 most common, value-destructive mistakes that brands are making in social media, and offers practical advice on how to remedy each one in order to better engage audiences and add bottom-line brand value. The session includes real-world case studies such as IKEA and Coke, and valuable how-to tips that you can implement today.
SPEAKER
| Mr. Simon Kemp
Regional Managing Partner
We Are Social |
Simon Kemp is the Regional Managing Partner of We Are Social in Asia, based in Singapore. We Are Social is a leading global social marketing agency that helps brands to listen to, understand, and engage in conversations across the internet.
Simon is regularly invited by television stations such as Bloomberg TV and Channel NewsAsia to offer insight and critical opinion on various aspects of social and digital media. He is also a contributor to a number of industry-leading publications including The Marketing Society, SocialMediaToday and The Wall and speaks regularly on Social Media at conferences and corporate events.
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