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When: Wednesday, Sep 04,2013 - 07:09 to Wednesday, Sep 04,2013 - 07:09

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

THE PRESENT AND FUTURE OF TV BROADCASTING

When:
4 September 2013
 

SPEAKER

Mr Joyee Biswas
Senior Director, Programming & Network Presentation
Fox Sports                                         
 

EVENT VIDEO

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When: Wednesday, Oct 09,2013 - 07:10 to Wednesday, Oct 09,2013 - 07:10

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

The Era of Brands As Publishers : Insights from Intel’s Social Content Strategy

When:
9 October 2013
 

SPEAKER

Mr Jamshed Wadia
Asia Pacific Social Media Strategist
Intel Technology Asia Pte Ltd                                           
 

EVENT VIDEO

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When: Monday, Oct 21,2013 - 07:10 to Monday, Oct 21,2013 - 07:10

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

Modern Marketing Manifesto

When:
21 October 2013
 

SPEAKER

Mr Ashley Friedlein
CEO & Co-Founder
Econsultancy                                                 
 

EVENT VIDEO

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When: Friday, Nov 01,2013 - 07:11 to Friday, Nov 01,2013 - 07:11

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

Unlock the Potential of Creative Through the Use of Data and Insights

When:
1 November 2013, Friday
 

SPEAKER

Mr Tuomas Peltoniemi
Head of Digital
Digital Arts Network                                             
 

EVENT VIDEO

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When: Wednesday, Nov 27,2013 - 08:11 to Wednesday, Nov 27,2013 - 08:11

Through the life of Isaac, we explore and understand how the world will change over the coming decade.

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

ARE YOU READY FOR ISAAC? - LESSONS FROM THE DIGITAL SHIFT

When:
27 November 2013, Wednesday- 12.30pm – 2.00pm
Venue:

School of Economics
90 Stamford Road
Singapore 178903
Seminar Room 4-2 (Room 4020)
Level 4
Speaker: Mr. Scott Bales
 

SYNOPSIS

A looking at the world we know as it under goes the Digital Shift, moving us to a society of the pure digital native. Through the life of Isaac, we explore and understand how the world will change over the coming decade. Finishing with a look at how organisations, governments and entrepreneurs face a series of opportunities over the coming years as the Isaac's of the world re-write the rule book.

SPEAKER

Mr Scott Bales
Director
User Strategy                                                                  
Scott is a self-proclaimed extrovert who has meshed a fascination with people and what motivates them, with a raw enthusiasm for technology. Scott is a founding member of Moven (www.moven.com) the mobile-centric payments business that helps customers to spend, save and live smarter. A founder at Next Bank (www.nextbank.org), a mentor to Entrepreneurs throughout world with Lean Startup Machine (www.leanstartupmachine.com), sits on the Board of educational empowering NGO, Care Pakistan (http://carepakistan.org.uk/) and holds advisory positions at Fastacash (fastacash.com), Our Better World (ourbetterworld.org), HUB Singapore (http://singapore.the-hub.net/) and CDI Apps 4 Good http://appsforgood.org/). Scott's energy transfers to the stage as a globally recognised speaker (www.scottebales.com/speaker) on Digital Consumers, Mobility and Innovation.
 
Scott has worked with various governments in Asia Pacific and Africa, taking on key advisory roles for countrywide infrastructure, and mobile commerce projects. As a multifaceted techie, he was instrumental in developing the mobile commerce space for markets in Malaysia, Singapore Cambodia, Indonesia and the Philippines. He is on a mission to transform mainstream thought processing around conventional business practices.
 
When not in a boardroom or on centre stage, you’re likely to find Scott devouring, tweeting, and writing (www.scottebales.com) on the latest and greatest in the world of mobility, serendipity, user experience and entrepreneurial leadership. An outlet that landed him a contribution to best-selling book, Bank 3.0, Korean best-seller, Beyond Startup, and the upcoming NextGen Finance.

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When: Tuesday, Jan 07,2014 - 08:01 to Tuesday, Jan 07,2014 - 23:01

How crowdsourcing platforms and how to use them, through the experience of a startup company that has been built almost entirely through crowdsourcing.

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

BETTER, FASTER, CHEAPER : A PRACTITIONER'S GUIDE FOR BUILDING MARKETING AND BUSINESS RESULTS THROUGH CROWD-SOURCING

When:
7 January 2014, Tuesday- 12.30pm – 2.00pm
Venue:

School of Economics
90 Stamford Road
Singapore 178903
Seminar Room 3-1 (Room 3006)
Level 3
Speaker: Mr. David Bebko
 

SYNOPSIS

Crowdsourcing is on the brink of mass adoption, and it's arguably the most disruptive phenomenon to existing industry since outsourcing. In this session, we will take a "hands-on" tour of how crowdsourcing platforms and how to use them, through the experience of a startup company that has been built almost entirely through crowdsourcing. 
 
We will look at successful and unsuccessful examples of crowdsourced talent, and discuss best practices for successful outcomes. We'll review some of the leading crowdsourcing platforms, including 99Designs, oDesk, Genko.com, and others, to help you understand how crowdsourcing can work for your business, whether SME or large enterprise.

SPEAKER

Mr David Bebko
CEO & Co-Founder
CrowdWorks Inc                                            
David Bebko is the CEO and co-founder of CrowdWorks, Inc., a crowdsourced e-learning company. CrowdWorks launched it's first website, fluentlee.com, in September 2013. David is an entrepreneur at heart, though throughout most of David's career he has been employed by large multinationals. David was most recently Marketing Director for Google, Asia Pacific, where he helped large companies transition from traditional marketing channels to digital marketing.  
 
Prior to Google, David was Senior Vice President for Social Media at The Nielsen Company. A career marketer, David's 20 year career also spans management roles at IBM and The Coca-Cola Company.
 
He has a bachelors degree in Consumer Economics from Cornell University, a Masters in Marketing Research from The University of Georgia, and completed his executive MBA at Harvard Business School. He has lived in Asia for most of the past 15 years, and is a Singapore PR.

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When: Friday, Jan 24,2014 - 08:01 to Friday, Jan 24,2014 - 08:01

Through smarter use of digital and social media, communication with audience has never been more direct and more focused.

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

PR, SOCIAL & DIGITAL, THE FUTURE OF MARKETING IN THIS FAST PACE WORLD

When:
24 January 2014, Friday- 12.30pm – 2.00pm
Venue:

Lee Kong Chian School of Business
50 Stamford Road
Singapore 178899
Seminar Room 3-3 (Room 3005)
Level 3
Speaker: Mr. Shane Chiang
 

SYNOPSIS

Learn to use new marketing tools that have been reshaping the world we live in today, disrupting the way we do marketing. With these new tools, through smarter use of digital and social media, communication with audience has never been more direct and more focused. Explore simple, cost effective ways to drive brand and product awareness which are measurable. Take a look at a 360 degree overview of your business and how upgrading to the future of marketing will drive real business results.

SPEAKER

Mr Shane Chiang
Head of Corporate and Consumer PR, South Asia
HTC Corporation  

Shane Chiang is the Head of Corporate and Consumer PR, South Asia for HTC Corporation, a mobile phone brand. Shane has held global roles in major manufacturing companies and was based in China for over 10 years in sales and marketing positions, dealing with major retailers like Wal Mart, Kmart, Best Buy, Harvey Norman, Argos Catalog and OEM for many other major brands. Shane is currently with HTC Corporation holding a regional position. 

EVENT VIDEO

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When: Friday, Feb 14,2014 - 08:02 to Friday, Feb 14,2014 - 08:02

Have you ever wondered why certain movies make it to the blockbuster list while others flopped?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

SOLVING THE EQUATION OF CUSTOMER DECISION MAKING WITH DATA

When:
14 February 2014, Friday- 12.30pm – 2.00pm
Venue:

Lee Kong Chian School of Business
50 Stamford Road
Singapore 178899
Seminar Room 3-3 (Room 3003)
Level 3
Speaker: Mr. Sutowo Wong
 

SYNOPSIS

Have you ever wondered why certain movies make it to the blockbuster list while others flopped? Do you know that Tweets are drivers of sales of video games? Have you heard of Retailer that can predict pregnancy? This is powered by what is termed as Big Data Analytics.
 
We will look at some case studies as well as identify the key success factors that need to be considered for Analytics implementation. We will also share our perspectives on how the pace of value creation can be accelerated.

SPEAKER

Mr Sutowo Wong
Director - Marketing Analytics
OgilvyOne Worldwide                                                        
Sutowo leads OgilvyOne Singapore’s Marketing Analytics practice, which aims to help brands unlock the full value of their customers through data-driven approaches. He leads a team of data specialists to derive actionable insights from the data for clients. He is an Analytics, Customer Relationship Management (CRM) and Loyalty Management specialist with experience in customer segmentation and profiling, predictive modelling, campaign management, customer/marketing strategy formulation and implementation, business case development and loyalty programme design and optimisation.
 
Wong has led projects for clients in Automotive, Airline, Banking, Consumer Packaged Goods, Energy, Hospitality, Insurance, Publishing, Public Sector, Retail, and Telecommunications industries in Singapore, Malaysia, Indonesia, Thailand, India, Japan, Taiwan and Hong Kong. Outside of OgilvyOne, he is learning piano from his son while struggling to keep fit. 

EVENT VIDEO

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When: Thursday, Mar 20,2014 - 07:03 to Thursday, Mar 20,2014 - 07:03

How marketers can navigate through this complex landscape to drive their message across and make their brands distinctive and irresistible versus competition?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

IN SEARCH OF THE BIG IDEA: THE SIMPLE FUNDAMENTALS TO TRAVEL THROUGH THE COMPLEX MARKETING LANDSCAPE

When:
20 March 2014, Thursday- 12.30pm – 2.00pm
Venue:

Lee Kong Chian School of Business
50 Stamford Road
Singapore 178899
Seminar Room 2-2 (Room 2002)
Level 2
Speaker: Mr. Thomas Mayr
 

SYNOPSIS

In today’s marketplace, consumers have an endless variety of brands to choose from through an endless variety of media, with more control at their fingertips than ever before. In this lecture, we will discuss how marketers can navigate through this complex landscape to drive their message across and make their brands distinctive and irresistible versus competition. 

SPEAKER

Mr Thomas Mayr
Brand Builder
FMCG                                                        
Thomas is a graduate of the Schulich School of Business in Toronto, Canada. He worked at Procter & Gamble EMEA headquarters in Geneva and moved to Singapore in 2011.
 
A passionate of marketing, Thomas worked from concept initialization to full project delivery across the North America, EMEA and Asia regions for the global Clairol team and Wella Asia team. He recently left P&G as he was hired by a leading beauty company to drive the marketing product launches in their growing Asia region.
 
Outside work, Thomas is passionate of architecture, wakeboarding and running.

EVENT VIDEO

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When: Wednesday, Sep 03,2014 - 07:09 to Wednesday, Sep 03,2014 - 07:09

The art of branding in the hotel industry is all about delivering an integrated brand experience.

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

THE ART OF BRANDING IN HOSPITALITY INDUSTRY

When:
3 September 2014, Wednesday- 12.30pm – 2.00pm
Venue:

School of Economics
90 Stamford Road
Singapore 178903
Seminar Room 4-2 (Room 4020)
Level 4
Speaker: Ms. Yasemin Tecmen Stubbe
 

SYNOPSIS

There are hundreds of hotel brands in the world, and new ones are being launched almost weekly.  As the industry grows ever more saturated, brands struggle to differentiate and innovate.  While the number of travelers is expanding rapidly, particularly with the rise of the middle class in countries like China and India, hotel guests are becoming more sophisticated and demanding.
 
Looking at some best practices will show what the most “successful” hotel brands have in common. The art of branding in the hotel industry is all about delivering an integrated brand experience.  An interactive session will demonstrate this in the context of a luxury hotel brand. The seminar will end with five key takeaways and recommended readings for those interested in a career in hospitality industry.

SPEAKER

Ms Yasemin Tecmen Stubbe
Founder
YTS Hospitality Marketing                                            
A passionate marketer, Yasemin worked at a leading PR firm in Istanbul and as a senior copywriter for McCann Erickson for major clients including Turkish Airlines, Fanta and Vaseline, before earning her Masters degree in Integrated Marketing Communications from Northwestern University in Chicago.  Upon graduation she joined Hyatt Hotels Corporation where she took on various marketing roles over 10 years, including database marketing, strategic marketing, loyalty marketing and Park Hyatt brand management roles where she was responsible for worldwide branding and integrated marketing strategy and activities for Hyatt’s luxury brand. She is the founder of YTS Hospitality Marketing, a brand consultancy serving mainly global hotel companies across marketing disciplines but she has also taken on other brand consulting projects within the luxury industry.

 

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