This Centre has completed its operation and is no longer active.

You are here

Home

In an interview, SMU Professor of Marketing Srinivas K. Reddy, who is also the Director of SMU’s Centre for Marketing Excellence, shared his views on the latest controversy between NBA and China that was ignited by an American basketball executive's tweet as well as the possible implications in view of the US-China trade tensions.

 

Click here to view CNA (Asia Tonight, 8pm) on Oct 9.

Please click here if you are unable to view this page.

 
Live, digital, and virtual experiences for Luxury brands Masterclass

by Gwyn Humphreys (Business Director), 

© Copyright 2024 by Singapore Management University. All Rights Reserved.

When: Monday, Oct 24,2016 - 16:10 to Wednesday, Oct 26,2016 - 01:10

Gallery

Luxury brands need to better understand their customer base and take advantage of social media, says SMU marketing professor Srinivas Reddy

“Luxury and digital were previously an oxymoron; it is no longer so.  But the luxury brand must create a seamless experience.  If the online and offline stores are fully integrated, and if consumers trust the brand, they will be willing to buy from it, regardless of the channel.”

Marketing Professor Vanessa Patrick-Ralhan recently earned the Best Paper Award at the Singapore Management University Asian Luxury Branding Conference for her work, “Managing the Flame of Desire: Can a Successful Brand Extension Dilute a Luxury Brand?,” co-authored with Bauer College alumna Dr. Sonja Prokopec.

Bauer Professor Awarded Best Paper During Luxury Brand Marketing Conference

When: Thursday, Sep 22,2016 - 16:09 to Saturday, Sep 24,2016 - 20:09
Where: 81 Victoria Street, Singapore 188065 Administration Building Executive Seminar Room 5.1
Contact: cme@smu.edu.sg
Website Visit event website
81 Victoria Street, Singapore 188065 Administration Building Executive Seminar Room 5.1 http://digitalworks.sg/ $2,500.00 (PIC Scheme available)

 

Digital:works 2016 is an intimate, content-rich, 2.5 day workshop, consisting of one real-life case studies, relevant panel discussions and interactive sessions with industry leaders and academics from Singapore Management University.

Click here to download the registration form.

Asia represents almost one-third of LVMH’s sales; it continues to promise and drive growth opportunities

TOP luxury brand, Moet Hennessy Louis Vuitton (LVMH), is thriving on the growth opportunities in Asia, especially in Japan, amid global economic volatility.

SUBSCRIBE TO OUR NEWSLETTER

Keep up to date with what's happening at the Singapore Management University