Over the years, the taxi industry has improved its call booking technology, added more taxis and even raised fares. The government also implemented more measures - introducing new players, imposing stricter call booking standards and minimum taxi operating hours.  These measures to ensure adequate taxi supply on the road throughout the day especially when demand is at its peak.

Despite Singapore has 27,000 taxis and one of the cities with highest ratios of taxis to people, commuters still find it hard to get taxi when they need one. On the other hand taxis have to cruise around to find commuters.

Video below depict the demand and supply mismatch problem both the commuters and the drivers experience which UNiCEN research team aims to balance.