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Centre For Marketing Excellence presents to you :
Brand Valuation : Top 100 Brands in Asia
SYNOPSIS
There is now mounting awareness that brands, or rather intangible assets play an important role in generating and sustaining the financial performance of businesses. With high levels of competition and excess capacity in virtually every industry, strong brands help companies differentiate themselves in the market and communicate why their products and services are uniquely able to satisfy customer needs.
Management is increasingly held accountable for the contribution of their brands to commercial success. Smart investors want disclosure of brand values and marketing performance to improve their investment decisions.
Given the widespread interest in brand valuation, many company decision makers are now asking what it all means. There are also questions on what exactly is being valued, whether the trademarks, the brand or the branded business is being valued. The question about the purpose of valuation is also being raised and ultimately what are the methodologies that is being used to value brands.
Join us in finding out the Top 100 brands in Asia and how they have grown in brand value over time in various sectors and how the COVID-19 pandemic has impacted some of the brands specifically. We will also at what will be the potential future challenges that will be faced by the brands.
Focus
§ Brand Value: What does it all mean?
§ Brand Valuation Methodologies: How to value brands?
§ Why do companies value brands?
§ Top 100 Asia Brands 2021 analysis.
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Mr Samir Dixit
Managing Director
Brand Finance Asia Pacific
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With a global career spanning more than 30 year across brand, marketing, communications, management consulting and financial Industry, Samir has a wealth of experience across global business and brand strategy, marketing ROI analysis, research, IP management, valuation, corporate communication, PR, global brand management, balanced scorecards, M&A branding, brand architecture, brand governance, etc.
Previously, as a global brand controller at Standard Chartered Bank, Samir managed the global brand agenda with strong focus on global brand strategy, brand and business integration and brand architecture & alignment during M&A. Samir was also actively involved with the brand valuation and franchise aspects of the Standard Chartered brand.
In his various roles across marketing communications and advertising, Samir has worked across industry segments including FMCG, retail, hospitality, industrial products, automobiles, electronics, F&B, telecom, pharma, healthcare, Banking & Finance, airlines, spirits and wines, Health and Beauty, NGOs, etc.
Samir is an external speaker, a certified senior Project Management Consultant (PMC), a certified Data Protection Officer (DPO), certified Patent Valuation Analyst (CPVA) and is a member on several industry body such as Licensing Executive Society and on the advisory committees with government bodies across ASEAN for brand and IP related matters, contributes to teaching and curriculum inputs at management institutes. He has also presented at various brand conferences in Singapore, Malaysia, Vietnam, Thailand, Indonesia, Australia, Myanmar and Hong Kong.
In the past 12 months, Samir has been driving brand & marketing ROI, IP protection and related issues, Brand Governance, Customer segmentation and business acceleration strategies for B2B and B2C segments alike for large multinationals, local corporates and the SMEs across industry and consumer segments in south East Asia.
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