Centre For Marketing Excellence presents to you :

QSRs Thriving in a Pandemic - Insights from Six Major Brands

SYNOPSIS

COVID-19 continues to pose many significant challenges for the F&B industry and some brands are proving to be more resilient than others. Let us explore how six global Quick Service Restaurant brands have performed in the midst of a pandemic, navigating deftly through a sea of change in the business environment. We will draw upon the quarterly earnings release for public listed companies in the US to gain insights into how these brands have responded to the unprecedented challenges. We will anticipate the long term changes in consumer behaviours and take a look at the potential implications for the future. It is possible to thrive than just to only survive in this pandemic and beyond!

Mr Koh Kek Sin
Founder and Managing Director
Ants Franchise Consulting

Kek is an experienced QSR professional who has managed and developed franchises in Asia for a number of globally recognised brands. Kek was previously the Regional Director at Subway for North Asia. Prior to this, Kek worked within the Yum! Brands system in Asia, serving as CEO for KFC and Pizza Hut in Singapore, a position he took after completing ten years as CFO Yum! Asia Franchise, managing the growth of KFC, Pizza Hut and Taco Bell in the region.

Kek is the Founder and Managing Director of Ants Franchise Consulting, which engages in services for Franchise Development, Business Strategy and Profit Improvement. He is a member of the SMU IIE Start-up Mentoring Panel and of the Bain & Co. Advisors Network.

Please register online here.

A zoom link will be sent to all successful registrations.  For enquiries, please contact us at cme@smu.edu.sg.