Centre For Marketing Excellence presents to you :

Digital Transformation in a post Covid-19 world - The future of work is now

SYNOPSIS

Covid-19 has fundamentally changed the way that we conduct business. Working from home has forced many companies to adopt Digital Transformation strategies that they weren’t prepared for. This session covers the key things that businesses need to consider including: moving from “work from home light” to “work from home right” for employees, changing expectations of how work is done, and having deep insights powered by the right data for C-Level executives. We’ll discuss how to get started, the key priorities and what kind of resources you’ll need to succeed.

Mr Damien Cummings
CEO
Peoplewave

Damien is a digital disruptor and change agent with over 20 years’ experience in marketing and digital transformation. He's also been awarded “Global Top 50 Digital Marketing Leaders 2016”, “Financial Services Marketer of the Year 2016”, “Digital Marketer of the Year 2016”, "Most Influential CMO 2015", "Marketing Professional of The Year 2012" and the "Brand Leadership Award 2011".

Damien is currently the founder and CEO of Peoplewave, a blockchain & cloud-based software company revolutionising people management and HR. He is also the Entrepreneur-in-Residence, Blogger and Principal Consultant at Econsultancy. Before entrepreneurship, he was Global Head of Digital Marketing at Standard Chartered Bank and Chief Marketing Officer at Philips APAC. Damien has also worked at major global brands such as Samsung, Dell, Ogilvy & Mather, Citibank, Coca-Cola, NRMA and McKinsey & Company.

He has been a judge for many awards and a top-ranked keynote speaker, chairman or commentator on marketing transformation and digital. Damien has held industry leadership positions including APAC Board Director of the Mobile Marketing Association, APAC Advisory Board of the CMO Council and the Global Executive Committee of the World Federation of Advertisers.

Damien has a Graduate Certificate in Business Administration from Charles Sturt University (Australia), a Master of Arts in Digital Management from Teesside University (UK) and Doctor of Philosophy in Management (honoris causa) from KEISIE University (Korea). He also holds professional certificates in Entrepreneurship from Harvard University and Wharton Business School, and a professional certificate in digital marketing from Columbia Business School.

Please register online here.

A zoom link will be sent to all successful registrations.  For enquiries, please contact us at cme@smu.edu.sg.