Centre For Marketing Excellence presents to you :

Recovering from the Pandemic - The role of mobile during and after the outbreak

SYNOPSIS

Everyone's behaviour and habits have changed significantly in 2020. The significance of the changes can be clearly seen in terms of user’s interactions with their mobile devices. The session will cover the what the norm was before the outbreak, how this evolved and what is now becoming the new norm.

With China the epicentre of the pandemic, as well as first market to witness the green shoots of recovery, most of the focus and learnings will be coming from there.

Mr Liam Winston
Managing Partner
Mobile Now

Liam is Managing Partner at full service mobile agency Mobile Now. He is an international digital marketing specialist, with passion for mobile and tech. He has spent 20+ years working between Sydney, Shanghai, Singapore, Delhi and most places en route.

Liam has considerable agency experience running integrated pieces of global business across AP markets within the WPP and Omnicom groups. His involvement in mobile started back in the day, when he launched T-Mobile’s Short Message Service (SMS), as well as provisioning the first ever mobile content in the UK market in 1998. With the mobile space evolving so much since those heady days, there has been much to keep Liam on his toes.

At Mobile Now, Liam splits his time between Singapore and Shanghai, focusing on leveraging the latest industry innovations to help clients develop cutting edge, yet sustainable mobile strategies.

Please register online here.

A zoom link will be sent to all successful registrations.  For enquiries, please contact us at cme@smu.edu.sg.