Centre For Marketing Excellence presents to you :

Innovating with a purpose

SYNOPSIS

Well into a new decade and a new era in business, the world has started to realise that there are more disruptive forces at play that demand our attention: a widespread pandemic, racism, human rights, violence, income disparity, gender inequality and the list goes on. More than ever, businesses have a responsibility to create a better future. Not only because it’s right, but because it’s also profitable.

Tuomas Peltoniemi, EVP, Managing Director, APAC from R/GA will explore how companies today must define their purpose in terms of how they intend to add value in the world for all stakeholders, and the critical role of marketing and innovation in this process.

We will explore:
* The impact of Covid-19 on Marketing & Innovation
* Innovating with a purpose that leads to tangible profits
* The Connected Brand Imperative: How to build a brand for a connected age
* Not using tech for tech’s sake
* Putting users and human behaviour in the centre

Mr Tuomas Peltoniemi
EVP, Managing Director
APAC, R/GA Singapore

As EVP Managing Director APAC, Tuomas is responsible for growing and managing our five Asia-Pacific offices, as well as expanding the agency’s presence in the region. Operating from R/GA Singapore, he also works collaboratively with the global network to support client relationships and drive new business.

Tuomas has a strong pedigree of industry innovation, having worked at the intersection of technology, strategy and creativity across three continents and for nearly two decades.

He joined R/GA following a seven-year tenure with TBWA\ Digital Arts Network, where he most recently served as President, Asia - Digital and Innovation, growing their digital and technology capabilities and spearheading innovation across the region. Previously, he served as the Head of TBWA\ Digital Arts Network in Singapore, leading the agency to its acclaim as digital innovators in South East Asia, and Managing Director and Partner of !NOOB in Helsinki, guiding them from a startup business to Finland's Digital Agency of the Year.

Please register online here.

A zoom link will be sent to all successful registrations.  For enquiries, please contact us at cme@smu.edu.sg.