Centre For Marketing Excellence presents to you :

The New Normal: Affluent Consumer’s Mindset Post Covid-19

SYNOPSIS

In this session , Amrita will share insights gathered through thousands of interviews with wealthy consumers across the 8 key markets in the Asia Pacific conducted in June and July 2020 post-COVID-19. She will also reveal how the crisis has changed these individuals’ travel, consumption and lifestyle habits in surprising and unexpected ways—and the differences and similarities between Asian affluent consumers in the Asian markets. Amrita’s insights are invaluable for brands who are eager to navigate the new normal.

Ms Amrita Banta
Managing Director
Agility Research & Strategy

Having carried out over 500 consulting engagements across various industry verticals and helping grow and develop premium businesses over a 25-year career, Amrita is a true expert on global affluent consumers, with a deep understanding of how to market to this coveted segment across Asia and around the world.

She is a frequent speaker on everything premium and luxury on the BBC, CNBC, Bloomberg and other international media and at luxury and travel conferences the world over including the New York Times Luxury Conferences, International Travel and Luxury market , FT, Global Wellness Summit and many more. She is frequently quoted in leading publications and the press as a go to person on the affluent consumer’s trends for brands.

She was nominated as one of the Luxury Woman Leaders globally and the only one from Asia in a list of the leading women in luxury.

Please register online here.

A zoom link will be sent to all successful registrations.  For enquiries, please contact us at cme@smu.edu.sg.