Centre For Marketing Excellence presents to you :

Live, digital, and virtual experiences for Luxury brands Masterclass

SYNOPSIS

The session focuses on:

• New media vs experiential
• The truth about influencer marketing
• Blockchain & brand experience
• Making content reach & resonate
• Live creative tech (VR, AR & more) and how to use it on a budget

SPEAKER

Mr Gwyn Humphreys
Business Director
BEcause Experiential Marketing

A passionate marketer with a love for brand experience, has over 15 years of global experience working across many sectors in New York and London. Gwyn knows what truly drives conversation and connects consumers with brands and has managed campaigns for award-winning brands such as LEGO, Heineken, Reebok, Amazon and Häagen-Dazs.

Mr Craig Stewart
Account Director
BEcause Experiential Marketing

An experienced marketeer who genuinely cares about changing perceptions and behaviours through extraordinary experiences. Craig has honed his marketing experience by working both client and agency side in the UK and Middle East. He’s delivered on 360 marketing campaigns for global brands such as Adidas, Timberland, Heineken and Vans.

Please register online here.

Registration is on first-come-first-serve basis. We regret to inform that only registered attendees will be allowed entry. We regret to inform that late-comers will not be allowed entry.

For enquiries, please contact us at cme@smu.edu.sg.