Centre For Marketing Excellence presents to you:

REACHING MILLENNIALS IN MOMENTS THAT MATTER

SYNOPSIS

Type into Google, Millennials are… and you will get back lazy, stupid, screwed, useless, broke, selfish. A lot more negatives than positives. Are Millennials really like this or simply misunderstood? What impact does this misunderstanding have on how companies or brands might market and sell to Millennials? What are the challenges and how can we address them. Using information from a variety of sources both within the Kantar and WPP groups, and in the public domain, we will share our point of view on the challenges but more importantly the actions needed to target Millennials successfully. In this session, we will show that it is not just what you say to Millennials that matters but also where, when and how you say it, using a variety of case studies. Please bring your mobile phone to the session we want you to participate and there will be prizes.

Nic Hall, Impact Director at TNS Singapore (a Baby Boomer) and Joy Lee, Regional Digital Manager at TNS Singapore (a Millennial), will share our experiences based on work we have done both in the region and globally.

Registration is on first-come-first-serve basis. 

Please register online here.

Speakers

Nic has over 30 years of experience across quantitative and qualitative research all over the world. As a Baby Boomer he can bring an intergenerational perspective to the topic of Millennials along with experience researching this cohort in multiple markets.

The TNS Singapore team of graphic designers, all Millennials themselves, report to Nic. Their remit is to ensure the look and feel of TNS deliverables is of a high standard. They are also tasked with creating material that uses the latest in digital design, so they keep up to date with market trends.

Nic has lived in Singapore for 8 years and has presented at numerous conferences both here in Singapore and at other venues around the world. In doing so he has won ‘Best paper’ at conference on several occasions.

Joy has 6 years of experience across quantitative and qualitative research and digital marketing. She works extensively in the digital space, focusing on technology usage and attitudes in areas such as e-commerce, gaming, social networking, mobile apps and pay TV. She is part of the Connected Life team that runs TNS’ global syndicated digital behaviours study. She is also an alumni of TNS Academy’s Social TER (Technology Enabled Research) Training series, covering approaches on infusing social data with survey projects.

She recently presented at D3, an annual digital impact conference organized by TNS. The conference audience consisted of about 200 senior marketing people, including attendees from major tech companies such as Uber, Spotify and LINE. Her presentation focused on a millennial’s perspective of chat apps and their unique evolution in Asia.