Joan Koh heads up the Watch & Buy businesses in Nielsen Singapore and Malaysia.  She has close to 20 years of experience in the information and insights industry. 

Joan joined Nielsen’s Consumer Insights business in Singapore in 1999.   Appointed to Managing Director, Nielsen in 2010, Joan successfully brought about many significant developments and remarkable growth in the business.   Under Joan’s leadership, Nielsen has received multiple external awards every year, elevating the Company’s position in delighting clients and the significant role it plays in the marketplace through continuous outreach and collaboration with the community, education institutions, government bodies, industry groups and associations. 

She is also known to be a passionate champion of Diversity & Inclusion, bringing about significant developments on talent diversity at Nielsen, including driving ‘Women in Nielsen’ Employee Resource Group across the region.  Joan has been awarded the ‘Top 50 Asia’s Women Leaders’ by CMO Asia in 2016.  

Joan is the President of Market Research Society of Singapore since 2013, where she initiated key initiatives to elevate the professionalism of the market research industry in Singapore.