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Social and Digital Analytics for Marketers: Case Studies

Social and Digital Analytics for Marketers: Case Studies

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When: Wednesday, Feb 15,2017 - 20:02 to Wednesday, Feb 15,2017 - 22:02
Have you ever wondered how social and digital analytics plays a huge role in a company's marketing efforts?

CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :

SOCIAL and digital analytics for Marketers: CAse studies

When:
15 February 2017, Wednesday - 12.30pm – 2.00pm
Venue:

81 Victoria Street, 
Administration Building, Singapore Management University
Singapore 188065
Mochtar Riady Auditorium, Level 5
Speakers: Ms. Prerna Pant
Website:
RSVP:
 

SYNOPSIS

This session will highlight how the social and digital universe impacts brand strategy and allows clients to better manage reputation. Through the use of analytics platforms - brands can identify and track trends, gain insights and allocate media spend more effectively. The speaker will be sharing case studies on how brands from various industries including Automotive, FMCG and Tourism have been able to improve messaging, gain a deeper understanding of their audiences and make better marketing decisions. 
 

SPEAKER

Ms. Prerna Pant
COO
Circus Social                                             
 

Prerna Pant is Co-Founder and Chief Operating Officer at Circus Social.

She has over 12 years experience in the digital marketing space in roles that have spanned digital and social media strategy, 360 marketing and data analytics. Her strengths in digital strategy and marketing have seen her in leadership roles in both agencies and in-house. She has lived and worked in over 5 countries and is an avid traveler. Prerna received her Bachelor’s in Science (BSc) Degree in Business Management from King’s College, London.

GALLERY

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