Joan Koh heads up the Watch & Buy businesses in Nielsen Singapore and Malaysia. She has close to 20 years of experience in the information and insights industry.

Joan joined Nielsen’s Consumer Insights business in Singapore in 1999 and worked through the ranks to head up Nielsen’s Consumers Insights business in 2009. A year later, she was appointed to Managing Director Nielsen Singapore where she successfully brought about a number of significant developments in the business. Joan was appointed to lead the Nielsen Singapore-Malaysia sub-region in 2012.

Under Joan’s leadership, Nielsen has received multiple external awards every year, elevating the Company’s position in delighting clients and the significant role it plays in the marketplace through continuous outreach and collaboration with the community, education institutions, government bodies, industry groups and associations. She is also known to be a passionate champion of Diversity & Inclusion, bringing about significant developments on talent diversity at Nielsen, including driving ‘Women in Nielsen’ Employee Resource Group across the region.

Joan is the President of Market Research Society of Singapore since 2013 , where she initiated several key initiatives in elevating the professionalism of the market research industry in Singapore.