| When: | Wednesday, Dec 10,2014 - 20:12 to Wednesday, Dec 10,2014 - 22:12 |
It's no secret that online commerce in Asia is a massive opportunity, but how can you get started and tap this lucrative online market?
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
Their Trip to Luxury: Understanding Chinese Travelers Buying Luxury Overseas
| When: |
11 December 2014, Thursday - 12.30pm – 2.00pm
|
|---|---|
| Venue: |
Singapore Management University |
| Speaker: | Mr. Christophe Gulliot |
SYNOPSIS
Mainland Chinese travelers still represent great potential for international retailers but the environment is becoming more challenging and competitive.
60% of Chinese travelers have visited social media platforms and reviewed users’ recommendations on independent online platforms as the main source for their purchase plan.
Further insights will be developed:
- What is their luxury perception in 2014?
- In which country did they buy luxury items?
- Did they prepare their purchase?
- Where do they prefer to shop for luxury?
- Are they buying luxury online
A better understanding of the Mainland Chinese luxury shopper is a critical asset for any organization targeting Asian markets and Chinese travelers
SPEAKER
| Mr. Christophe Guillot
Associative Director, Luxury Consimer
Nielsen, Hong Kong |
Christophe has over 10 years of experience in Hong Kong and Asia Pacific (mainly with major European retailers and research agencies) with an extensive track record in research on the Luxury domain. Christophe has been developing impactful solutions for the most prestigious companies in the Luxury industry covering Watch and Jewellery, Fashion, Beauty and Lifestyle brands.
He has led international teams in coordinating large scale regional projects for his clients within & beyond the region. His expertise lies in frontline performance, branding & positioning, new product launch, price/discount and compliance checks as well as new market entry/ feasibility study. The wide range of holistic solutions combined with strong business sense have helped Christophe developed highly valuable insights on the luxury customer journey which lead to clients’ business success.
Nielsen has nearly a century of operating experience in over 100 countries and markets, with 1,000-plus clients who stayed with them for an average of 30 years and they have provided consumer and market information in Hong Kong since 1960s.
SUBSCRIBE TO OUR NEWSLETTER
Keep up to date with what's happening at the Singapore Management University