| When: | Thursday, Sep 11,2014 - 07:09 to Thursday, Sep 11,2014 - 07:09 |
Sponsorship and branded content is a USD3.3billion industry in Asia and it’s growing faster than traditional advertising.
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
SPONSORSHIP AND BRANDED CONTENT IN THE MODERN BRAND COMMUNICATIONS LANDSCAPE
| When: |
8 September 2014, Thursday- 12.30pm – 2.00pm
|
|---|---|
| Venue: |
Lee Kong Chian School of Business |
| Speaker: | Mr. Ben Heyhoe Flint |
SYNOPSIS
Sponsorship and branded content is a USD3.3billion industry in Asia and it’s growing faster than traditional advertising. We know that it’s a trickier communications discipline than traditional paid media, but the easiest path is not always the correct path and complexity is not a valid reason to ignore a fast-growing and - arguably - more exciting medium.
►What is Sponsorship... vs. other communications?
►What can it look like - content, celebrity, event, etc
►What does it deliver - the benefits
►How does it deliver - i.e. HOW does it engage consumers?
►The problem with Sponsorship today
►The 6 habits of effective Sponsorship Practitioners
SPEAKER
|
Mr Ben Heyhoe Flint
CEO & Founder
ASN |
Ben is the founder of ASN, a market intelligence service for the Branded Content and Sponsorship industries in Asia, which he began building in 2005.
He is recognised as an experienced practitioner and commentator in the Branded Entertainment industry after 13 years in Asia, leading teams at Omnicom Media Group (OMG), Ogilvy & Mather (WPP) and other independents such as Repucom and World Sport Group.
His experience covers almost all facets of the business: strategic consulting (e.g. SingTel’s sponsorship of the Singapore F1 Grand Prix), content creation (e.g. Health Promotion Board’s “Click” drama), research (e.g. global ROI measurement of F1Rocks), activation (e.g. AIG’s sponsorship of Manchester United across 21 Asian markets), rights representation & event management (Asian Tour) and talent management (Davie Brown Entertainment, IMG).
Away from the office, Ben is usually seen chasing after his 2 young sons. Otherwise, like his cricketing parents, he plays or watches anything involving a bat and ball, loves reading and cryptic crosswords. He has been a freelance TV presenter with Fox Sports and AXN and is a regular industry commentator in mainstream media and conferences.
SUBSCRIBE TO OUR NEWSLETTER
Keep up to date with what's happening at the Singapore Management University