| When: | Friday, Sep 05,2014 - 07:09 to Friday, Sep 05,2014 - 07:09 |
At one side there are the traditional ways and means of marketing including events, tradeshows, tele-marketing and on the other side the new age tools like Tumblr, Facebook, LinkedIn, Big Data analytics, inbound and web platforms etc.
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
ACHIEVING THE IDEAL MARKETING MIX IN B2B SPACE
| When: |
5 September 2014, Friday- 12.30pm – 2.00pm
|
|---|---|
| Venue: |
Lee Kong Chian School of Business |
| Speaker: | Mr. Saurabh Singhal |
SYNOPSIS
Marketing is a continuously evolving function. A modern marketer is faced with the challenges of merging technology, data and analytics into the creative aspects of the function. The roles of the CMO and CIO are merging. This is like the marriage of the left brain and the right brain.
All this evolution has led to the rapid expansion of the marketer’s menu of activities to choose from and prioritize. At one side there are the traditional ways and means of marketing including events, tradeshows, tele-marketing and on the other side the new age tools like Tumblr, Facebook, LinkedIn, Big Data analytics, inbound and web platforms etc.
While the menu has expanded, the resources and budgets have not increased at the same pace. Hence, it is of utmost importance to the marketer to be able to prioritize and create a Marketing mix that works for his organization situation.
This session aims to provide some practical tips on choosing the ideal marketing mix in the B2B high-tech space. The session will take a step by step approach on the process and considerations to achieve the right mix.
SPEAKER
|
Mr Saurabh Singhal
Regional Director of Marketing, APAC
Jabra |
Saurabh Singhal, is the Regional Director of Marketing, APAC for Jabra. With over 14 years of IT industry experience, Saurabh has held several leadership positions in leading IT multinational companies.
Saurabh previously held various marketing and strategy roles at Juniper, Avaya, Cisco, and Microsoft where he worked in Global and country roles to help bring new products and solutions to market, setup and build new businesses and create partner growth strategies.
He is an electronics engineer by training and an MBA in Marketing and Business Strategy from Indian Institute of Management, Ahmedabad (IIM-A), and a Stanford certified Program Manager.
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