| When: | Wednesday, Sep 03,2014 - 07:09 to Wednesday, Sep 03,2014 - 07:09 |
The art of branding in the hotel industry is all about delivering an integrated brand experience.
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
THE ART OF BRANDING IN HOSPITALITY INDUSTRY
| When: |
3 September 2014, Wednesday- 12.30pm – 2.00pm
|
|---|---|
| Venue: |
School of Economics |
| Speaker: | Ms. Yasemin Tecmen Stubbe |
SYNOPSIS
There are hundreds of hotel brands in the world, and new ones are being launched almost weekly. As the industry grows ever more saturated, brands struggle to differentiate and innovate. While the number of travelers is expanding rapidly, particularly with the rise of the middle class in countries like China and India, hotel guests are becoming more sophisticated and demanding.
Looking at some best practices will show what the most “successful” hotel brands have in common. The art of branding in the hotel industry is all about delivering an integrated brand experience. An interactive session will demonstrate this in the context of a luxury hotel brand. The seminar will end with five key takeaways and recommended readings for those interested in a career in hospitality industry.
SPEAKER
|
Ms Yasemin Tecmen Stubbe
Founder
YTS Hospitality Marketing |
A passionate marketer, Yasemin worked at a leading PR firm in Istanbul and as a senior copywriter for McCann Erickson for major clients including Turkish Airlines, Fanta and Vaseline, before earning her Masters degree in Integrated Marketing Communications from Northwestern University in Chicago. Upon graduation she joined Hyatt Hotels Corporation where she took on various marketing roles over 10 years, including database marketing, strategic marketing, loyalty marketing and Park Hyatt brand management roles where she was responsible for worldwide branding and integrated marketing strategy and activities for Hyatt’s luxury brand. She is the founder of YTS Hospitality Marketing, a brand consultancy serving mainly global hotel companies across marketing disciplines but she has also taken on other brand consulting projects within the luxury industry.
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