| When: | Thursday, Mar 20,2014 - 07:03 to Thursday, Mar 20,2014 - 07:03 |
How marketers can navigate through this complex landscape to drive their message across and make their brands distinctive and irresistible versus competition?
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
IN SEARCH OF THE BIG IDEA: THE SIMPLE FUNDAMENTALS TO TRAVEL THROUGH THE COMPLEX MARKETING LANDSCAPE
| When: |
20 March 2014, Thursday- 12.30pm – 2.00pm
|
|---|---|
| Venue: |
Lee Kong Chian School of Business |
| Speaker: | Mr. Thomas Mayr |
SYNOPSIS
In today’s marketplace, consumers have an endless variety of brands to choose from through an endless variety of media, with more control at their fingertips than ever before. In this lecture, we will discuss how marketers can navigate through this complex landscape to drive their message across and make their brands distinctive and irresistible versus competition.
SPEAKER
|
Mr Thomas Mayr
Brand Builder
FMCG |
Thomas is a graduate of the Schulich School of Business in Toronto, Canada. He worked at Procter & Gamble EMEA headquarters in Geneva and moved to Singapore in 2011.
A passionate of marketing, Thomas worked from concept initialization to full project delivery across the North America, EMEA and Asia regions for the global Clairol team and Wella Asia team. He recently left P&G as he was hired by a leading beauty company to drive the marketing product launches in their growing Asia region.
Outside work, Thomas is passionate of architecture, wakeboarding and running.
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