| When: | Tuesday, Jan 07,2014 - 08:01 to Tuesday, Jan 07,2014 - 23:01 |
How crowdsourcing platforms and how to use them, through the experience of a startup company that has been built almost entirely through crowdsourcing.
CENTRE FOR MARKETING EXCELLENCE PRESENTS TO YOU :
BETTER, FASTER, CHEAPER : A PRACTITIONER'S GUIDE FOR BUILDING MARKETING AND BUSINESS RESULTS THROUGH CROWD-SOURCING
| When: |
7 January 2014, Tuesday- 12.30pm – 2.00pm
|
|---|---|
| Venue: |
School of Economics |
| Speaker: | Mr. David Bebko |
SYNOPSIS
Crowdsourcing is on the brink of mass adoption, and it's arguably the most disruptive phenomenon to existing industry since outsourcing. In this session, we will take a "hands-on" tour of how crowdsourcing platforms and how to use them, through the experience of a startup company that has been built almost entirely through crowdsourcing.
We will look at successful and unsuccessful examples of crowdsourced talent, and discuss best practices for successful outcomes. We'll review some of the leading crowdsourcing platforms, including 99Designs, oDesk, Genko.com, and others, to help you understand how crowdsourcing can work for your business, whether SME or large enterprise.
SPEAKER
|
Mr David Bebko
CEO & Co-Founder
CrowdWorks Inc |
David Bebko is the CEO and co-founder of CrowdWorks, Inc., a crowdsourced e-learning company. CrowdWorks launched it's first website, fluentlee.com, in September 2013. David is an entrepreneur at heart, though throughout most of David's career he has been employed by large multinationals. David was most recently Marketing Director for Google, Asia Pacific, where he helped large companies transition from traditional marketing channels to digital marketing.
Prior to Google, David was Senior Vice President for Social Media at The Nielsen Company. A career marketer, David's 20 year career also spans management roles at IBM and The Coca-Cola Company.
He has a bachelors degree in Consumer Economics from Cornell University, a Masters in Marketing Research from The University of Georgia, and completed his executive MBA at Harvard Business School. He has lived in Asia for most of the past 15 years, and is a Singapore PR.
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