3 tips to make big data:
1. Identify which type of marketer you are
– Leader/planner: focuses on market performance optimization
– Customer relations: focuses on cross-channel market optimization
– Digital marketer: focuses on digital market optimization
– E-commerce: focuses on customer experience management
– Merchandising and sales: focuses on market mix optimization
2. Define framework to help map out key focus area(s)
3. Identify, what is the gap between brand image and on-ground execution