In support of the in-mall Distribution initiative – stationing a logistics operator within a mall to receive and consolidate all delivered goods and provide last-mile delivery to retail shops – the Infocomm Media Development Authority will be collaborating with SMU (though Fujitsu-SMU Urban Computing and Engineering Corporate Lab), Fujitsu and A*Star to develop a solution to optimise deliveries into malls and off-site consolidation centres. It is part of the Industry Digital Plan launched for logistics SMEs (small and medium enterprises) that will offer a network of common parcel lockers for the e-commerce ecosystem and also a platform that enables large shippers to sell unused cargo space at a discount to smaller shippers