|
Centre For Marketing Excellence presents to you :
Building the right MarTech levers to drive meaningful Consumer Experiences and Insights
SYNOPSIS
Advances in technology and new business models are leading to fundamental changes in the way marketers engage with their customers. The sheer number of MarTech and AdTech options available to Marketers have grown from about 150 in 2011 to 7000+ platforms and systems in 2019. This has opened up new challenges and opportunities and even career options. The basics though, remain the same - Acquiring and retaining customers, delivering the right experience, at the right time, through the right channels – In the digital era, it all boils down to applying consumer insights with the right marketing mix. Harish will explore industry initiatives and current trends around consumer data and analytics.
|
|
Mr Harish Kundargi
ASEAN Marketing and Digital Technology Head
The Coca-Cola Company
|
Harish is currently the ASEAN MarTech and Digital Lead at The Coca-Cola Company. As a bridge between the CMO, CDO and CIO organizations, he is responsible for driving the marketing, advertising technology and operations roadmap, new Platform builds, streamlining the MarTech Stack and related Investments while managing APAC wide initiatives on Consumer Data, Analytics and Innovation.
Harish is currently the ASEAN MarTech and Digital Lead at The Coca-Cola Company. As a bridge between the CMO, CDO and CIO organizations, he is responsible for driving the marketing, advertising technology and operations roadmap, new Platform builds, streamlining the MarTech Stack and related Investments while managing APAC wide initiatives on Consumer Data, Analytics and Innovation.
He is truly passionate about Marketing, Branding, Analytics and Technology and is constantly working to realize new opportunities, experiences, optimize operations and drive revenue through new initiatives as well as continuous process improvement.
|
