Centre For Marketing Excellence presents to you :

The Marketing of Medical Devices : Challenges & Opportunity

SYNOPSIS

Medical Devices is a large and complex industry which most people have very little exposure to. These can range from everyday products like contact lenses, condoms and thermometers to products used by skilled surgeons and medical practitioners in Hospitals and surgery.

The marketing of medical devices likewise is also quite complex with challenges that range from technology innovation, patient & clinical outcomes to regulatory, surgical education and market access issues. At the same time this is a field replete with opportunity for product, services and business model innovation and change as people live longer and governments face the challenge of funding healthcare in slower economic growth climate.

Alok has dwelt on these issues for the last 22 years and has created interesting perspectives and framework to help understand this complex domain.

SPEAKER

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Mr Alok Mishra
CEO
Value Addition

Mr Alok Mishra is CEO of Value Addition focused on helping Medtech companies build capabilities in strategy and marketing. He has recently retired after 20 years in Johnson & Johnson at a Senior Management position. His last role was as Vice President, Strategic Capabilities, Johnson & Johnson Medical Asia Pacific.

Alok has previously held positions as Asia Pacific Vice President Marketing & Business Development and Area Vice President, South Asia (ASEAN+India) Region, Managing Director, J&J Medical Singapore & Managing Director J&J Medical India.

Alok has a Master’s Degree in Pharmacy and MBA from IIM Ahmedabad. He began his career in marketing in multinational companies in India and the Middle East. He is a Member of MENSA. He was awarded the Life Time Achievement Award 2016 by the Department of Pharmaceutical Sciences, Sagar, M.P. (India).

He is an adjunct faculty member at the MBA Program of Singapore Management University and Faculty Mentor at Nanyang Business School, NTU, as well as Business Coach at Asia School of Business in Collaboration with MIT Sloan, KL, Malaysia. Alok is also a Mentor with the Singapore Biodesign program under the auspices of A*Star. Alok was awarded “Most Valued Industry Mentor” in 2014 & 2016 at the Singapore Stanford Biodesign Program.

Alok has wide exposure to the health care industry – Pharmaceuticals, Consumer Pharmaceuticals and Medical Devices and was a Council member of the Singapore Manufacturing Association and Chairman of the India Business Group covering India, Middle East, Central Asia and Africa. He was also the Chairman of Medical Technology & Life Sciences Industry Group of Singapore Manufacturing Federation.

Alok is currently on the Board Of Directors of The Health Sciences Authority, Singapore and is Deputy Chairman, Singapore Accreditation Council where he Chairs the Council Committee for Biomedical & Health (CCBH).

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For enquiries, please contact us at cme@smu.edu.sg.