Centre For Marketing Excellence presents to you:
Music & Millennials: The Art & Science behind Engaged Listeners
SYNOPSIS
How we listen to music, has evolved significantly over last few decades. Growth of music streaming not only moved the music business from ownership to access but also spearheaded the revival of global music industry. In the current day & age, where attention spans are limited and competition to engage the prime millennial audience is fierce, How does Spotify manage to stay top of mind of music lovers across the globe and here in Asia?
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Registration is on first-come-first-serve basis.
Please register online here.
Date: |
9 Nov 2016, Wednesday |
Time:
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12.30 pm - 2.00 pm
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Venue:
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Seminar Room 2.5,
Level 2
Lee Kong Chian School of Business, Singapore Management University
50 Stamford Road,
Singapore 178899
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For enquiries, please contact us at cme@smu.edu.sg.
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