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Guest Speaker:
Cheryl Ng
Co-Founder
CYAN Communications
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Centre For Marketing Excellence presents to you:
What Exactly Is PR These Days? How You Can Build It
SYNOPSIS
Public or Press relations as we know it. How has it changed over the years with the advancement of technology and a proliferation of communication channels and content providers? Why is PR no longer the way it was before and how has it grown in scope. If you are still and only thinking press releases, you're out of the game. Why PR/Comms practitioners AND clients need to change the archaic ways of thinking and doing PR. It's also not about the budget, but the value of what you do.
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Registration is on first-come-first-serve basis.
Please register online here.
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9 September 2016, Friday |
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Time:
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12.30 pm - 2.00 pm
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Venue:
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Function Room 6.1,
Level 6
Administration Building, Singapore Management University
81 Victoria Street,
Singapore 188065
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For enquiries, please contact us at cme@smu.edu.sg.
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Speaker
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Cheryl has close to 12 years' regional experience in marketing and communications, and having started out her career in advertising, her previous employers included Bates Asia, Channel NewsAsia, Young & Rubicam, MRM Worldwide, Robert Walters and Ambition Asia. Almost 4 years ago, she co-founded a boutique Communications & Design agency, CYAN Communications. Since then, CYAN has worked with a wide range of brands such as LINE app, Parkway, Reebok, Royal Sporting House, Nissin, Fish & Co., Galderma and Pioneer.
Currently She is also the APAC Marketing & PR Director of Xaxis, a WPP owned company, which is a global technology platform that programmatically connects advertisers to audiences across all addressable channels. Together with her marketing team at Xaxis, she conceptualises, develops and executes regional marketing and communications strategies across 14 markets that are under her remit.
Cheryl has also recently founded a tech startup, MyJobsShop which is due to launch in September 2016.
Aside to the above, she also mentors aspiring entrepreneurs and technopreneurs, and have given talks at NUS, SMU and The Founders’ League. In addition, she is also a regular article contributor to the Athena Network, a platform for female executives and entrepreneurs to learn, grow and connect
Lastly, Cheryl is (the only non-Muslim) on the Comms Advisory Committee of the Singapore Muslim Women's Association.
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