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Guest Speaker:
Regan Baillie
Managing Director,
Xaxis, Singapore

 

Centre For Marketing Excellence presents to you:

It’s been 21 years since the first banner ad appeared on the web. It ran on a site called HotWired.com, the original website of Wired Magazine, and it asked, “Have you ever clicked your mouse right HERE?” Who knew that it was the dawn of a new era not just for advertising, but for all of marketing? In the ensuing years, the technology ecosystem enabling the new ad medium would steadily unfold, while digital devices proliferated and network connectivity became ubiquitous.

Now, many ads are served up by software systems targeting any digital device—from your smartphone and TV today, to the dashboard of your car and the thermostat in your home tomorrow. Soon, every display will be an addressable medium—that is, each will be individually targetable by device and, in many cases, down to a specific user; and interactive displays will not only deliver ad messages but also track consumer response.  What does the new world of marketing where digital technology automates buying and targeting look like? 

  

Registration is on first-come-first-serve basis. 

Please register online here.

Date: 30 September 2016, Friday

Time:

12.30 pm - 2.00 pm

Venue:

Seminar Room 2.5,
Level 2
Lee Kong Chian School of Business, Singapore Management University
50 Stamford Road,
Singapore 178899

For enquiries, please contact us at cme@smu.edu.sg. 
 

Speaker

 

 

Regan is the Managing Director of Xaxis Singapore. 

As the Managing Director, Regan leads the overall Singapore business strategy and operations. She also spearheads future digital development in Singapore and drive the company’s continuous focus to be the industry leader.

Regan brings with her more than 18 years’ digital technology and media experience. Prior to her role with Xaxis, she was the Director of business development for Europe at Media Innovation Group, a WPP company. She also served as Head of Marketing and Business Development for Brunswick Group from 2010 to 2013.

Baillie started her career as a Direct Media Planner and Buyer, before moving into digital advertising as an Account Manager at 24/7 Media. In 2001, she co-founded and ran Echo Direct, a digital consultancy. In 2003, she moved into the emerging ad tech space as Sales Director at Mediaplex before joining premium ad network Unanimis as Head of Commercial Development.

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