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Guest Speaker:
Sumeet Mathur
Regional Category Director, DBB
FrieslandCampina Asia
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Centre For Marketing Excellence presents to you:
Marketing to the ‘New’ Consumer
SYNOPSIS
The growth of the middle class, young populations and the proliferation of technology in Asia has led to new demands from consumers. Exposed to a multitude of information from competing sources on a 24/7 basis, consumers are more savvy, demanding and seek value for money – giving rise to a new set of challenges and opportunities. In this increasingly competitive landscape, businesses and brands must identify and empathise with the needs and values of these new consumers, creating marketing strategies that break through the oversaturation of traditional marketing.
During this session, Sumeet Mathur, Regional Category Director at FrieslandCampina Asia, will share his insights on the challenges and opportunities of marketing to this new consumer segment, drawing from his personal experiences from Asia and the Middle-East.
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Registration is on first-come-first-serve basis.
Please register online here.
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10 October 2016, Monday |
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Time:
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12.30 pm - 2.00 pm
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Venue:
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Function Room 6.1,
Level 6
Administration Building, Singapore Management University
81 Victoria Street,
Singapore 188065
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For enquiries, please contact us at cme@smu.edu.sg.
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Speaker
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Sumeet Mathur joined FrieslandCampina Asia as Regional Category Director in 2014. In his role, he is responsible for Mainstream Dairy in Asia, Middle East and Africa, based in the Company’s regional headquarters in Singapore.
Previously, Sumeet was Regional Marketing Director for FrieslandCampina Middle East where he was resposible for driving the growth of RAINBOW® milk business across the Middle East region.
Sumeet has established a wealth of operational and strategic experience in prior roles for Nestlé across Asia and Europe, including Marketing & Sales Director in Indonesia and and Marketing Advisor at the Strategic Business Unit in Switzerland. His width of experience spans implementing innovation strategies to managing key distributors, customers and manufacturing relationships. In his role in Indonesia, Sumeet was instrumental in setting up a JV between Nestlé and Indofood and driving rapid growth for the new company.
Sumeet holds an MBA in Marketing from the University of Delhi and a Bachelors degree in Engineering from the Delhi College of Engineering.
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